Theme based Mobile Game Industry: A Bollywood trend


Recently, the official game of the movie Happy New Year, developed by Vroovy, was ranked No.1 in the top trending games category on Google Play and seemed a strong growth in Apple’s App Store. Not long ago, Bang Bang, another Bollywood blockbuster, also had its game released exclusively on 9Game few weeks before its premiere, which saw  over 1 million downloads by gamers and movie fans.

The success of the games signals a huge trend in the market that Bollywood movies can be a boost of mobile game industry. Nowadays, more and more Bollywood movie producers start developing (or commissioning a third party developer to make) movie-themed games, attempting to get the most out of the movie and make revenues outside theaters.

“The transboundary cooperation between Bollywood movie producers, mobile game developers and game distribution channels has been an inevitable trend since the smartphone gained popularity in India,” said Jacky Chi, Senior Vice President of 9Game/9Apps.

9Game, the top mobile game distribution platform with over 200 million monthly downloads in India, has been a pioneer in transboundary cooperation. In the past year, 9Game helped promoting several Bollywood movie-themed games on its platform. Thanks to the promotion services, all games were popular among gamers and movie fans. The first movie-themed game hit 9Game in March, which is called “The Gulaab Gang” and developed by top gaming developer, Nazara. This game is specially targeted at Indian users.

9Game has also released the hit movies games “Singham Returns” and “Bang Bang the Game”. “Singham Returns” is a third-person parkour game and the new game “Bang Bang” released last month is a third-person action adventure game features both the lead actors and follows the storyline of the film. Both games got huge attentions and become top downloads. “Singham Returns” made 150,000 downloads within a week on 9Game & 9Apps. “Bang Bang” reached over 1 million downloads on 9Game & 9Apps and ranked No.2 in the top trending games on Google Play in just one week after the releasing with the help of 9Game & 9Apps.

Kick, Happy New Year and more and more Bollywood movies have their titles shined in the mobile games. It’s foreseeable there will be more and more movie-themed games hit the markets.

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