To bring Smart & Stylish Lifestyle for the young, realme launches UNI Smart AIoT Strategy


realme, the fastest growing smartphone brand, debuted India’s first ever 5G smartphone – realme X50 Pro 5G and announced its official step into AIoT with bringing realme UNI Smart AIoT strategy. With the 1+1 Strategy: Smartphone + AIoT, realme is committed to bring a Smart & Stylish Lifestyle for the young with a premium hardware and software experience, and UNI AIoT ecosystem.

Enhancing the experience of realme UNI Smart AIoT, realme launched its official APP named realme Link to help the users manage AIoT products in the easiest and most convenient way possible. Apart from your realme smartphone, the brand also plans to bring 4 Smart Hubs, including Smart Screen, Smart Earphones, Smart Watch and Smart Speaker, to help the young manage their lives with various AIoT products.

With various Tech Lifestyle Gadgets, realme to create a complete AIoT ecosystem within one year

With Dare-to-Leap spirit, realme makes continuous efforts to bring to the youth products beyond expectation and quickly successfully manage to achieve more than 25 million global users. Focusing on AIoT, realme plans to create a complete AIoT ecosystem within one year around “Personal, Family, and Travel” with various tech lifestyle products:

Personal: Wearable devices, such as Smart Earphones and Smart Watch
Family: Smart Screen, Smart Speaker, Smart Camera, Sweeping Robot, etc.
Travel: Suitcases, Travel Chargers, Power Banks, etc.

realme is committed to bringing 3 in 1 tech lifestyle around your “Personal, Family and Travel” experience by launching over 20+ gadgets in 2020. With that, it aims to maintain its rapid growing speed to become the fastest growing AIoT brand.

Creating with the young: realme fans vote for the icon of realme Link
As the tech lifestyle popularizer, realme always create trends and style with the young together. Therefore, realme invites fans from over 25 markets to vote for the icon of realme Link. The final icon is simple and young, also of vitality and technology.

With realme Link, the global users are able to manage AIoT products with smartphone and the 4 Smart Hubs. The icon consists of two interconnected letters “L”, which stands for “Link”, and thus forming a shape of the letter “O” in the middle:

l The letter “L” stands for “Link”, and it also looks like two hugging people. realme wants to provide a platform where life can be linked together to build a more convenient life and shorten the distance between each other.

l The letter “O” stands for “Operator”, which is key for realme UNI Smart AIoT; also the “O” means an integrated cycle AIoT experience for the young. The extension part of the circle represents realme will constantly enrich AIoT product portfolios to expand the system.

As a tech lifestyle brand inspired by “Real Design”, realme continues to leap for design by cooperating with young fashion designers to create more tech lifestyle gadgets. Also, realme will build customized AIoT functions to help the young have more fun in their daily life, like the gaming mode for realme TWS earphones.

With realme Link App, realme smartphones are in connections with various AIoT products to build a 3 in 1 tech lifestyle around your “Personal, Family, and Travel” experience. Inspired by Dare-to-Leap spirit, realme will enable AIoT gadgets more popular among the young with trendy design and unique functions.