Home-grown lifestyle technology brand, Toreto recently launched their new brand identity. While the primary brand colours still remain the same, the new logo looks refreshing and are completely in sync with the new direction the brand is taking.
On the new identity, Mr. Kashish Lalit, Founder & Director of Toreto said, Toreto 2.0 is not just about a new logo, it’s a lot more than that. I think Toreto 2.0 started even before the rebranding when we got together the Senior Management Team, who are working very closely with me to make a difference. We want to transform into a completely customer and partner centric brand and that for me is the new Toreto. As the new direction, we aspire to provide value through our technologically advanced products, world class designs and impeccable customer support. We are here to create an experience and delight our customers.
Amit K Ghosh who is the Strategic Marketing Head and also a part of the SMG of Toreto while talking to Mobility about the brand said, As a brand we want to be a part of your everyday life, your every emotion. How often we are so focused on success and pushing the limits, we tend to ignore the human attributes. We want to be a catalyst to the success as well as a part of their unwinding & resting phase as well. As a brand we advocate balanced living and we want to be a part of that balance.
Toreto is going all strong and Toreto 2.0 is shaping up really well. The new Toreto brand slogan goes like this –
Push your limits
Take it easy.
You can be what you chose to be,
The clear direction and the new brand slogan is rightfully visible in all their communications now.
Founded in the year 2014, Toreto is one of the first & leading home-grown electronic lifestyle brands. Touted as one of the leading wireless audio brands, they provide a perfect combination of advanced technology, world-class design, outstanding quality, and impeccable customer support.