U&i, the India’s most progressive mobile accessories and consumer electronics brand in India, has completed 3 years of successful and exciting journey in the mobile accessories space. Over the past 3 years, U&i has evolved into one of the fastest growing brands carving a unique niche in the mobile accessories market.
Today, U&I is one of the most reliable, trusted and loved mobile accessories brands in India. The brand’s main focus is the youth and professionals besides others. In the last 3 years, U&i has overtaken many established brands in the Indian accessories market to emerge as a market leader.
The brand has earned the reputation to offer products with a perfect blend of innovative technologies and unique designs offering compelling prices that make lives of the users easy and pleasurable. With a wide range of offerings, today, U&i is the go-to brand for consumers who want to explore the best in portable electronics.
Since 2019, the main aim of U&I has been to scale the ladder and become India’s most trusted lifestyle and portable electronics brand by ensuring wide range and premium quality at competitive prices. U&i offers products that fit the consumer needs in a perfect way.
Mr. Paresh Vij, Founder and Director of U&I, elaborates, “At U&i, we always conduct thorough study of the market about the priorities of the users and cater to their real preferences and needs. Since our inception, we made sure that we bring the latest innovative technologies at reasonable prices to customers.”
In 2021, U&i revised its logo with new features that reflect the brand’s modern outlook and that convey the company’s mission to deliver excellent quality, performance and service support across the range of products they have.
U&i has signed up Bollywood Stars, John Abraham and Shahid Kapoor, as brand ambassadors. Endorsed by these two dynamic, stylish brand ambassadors, U&i has become a one-stop-shop for all those looking to stay ahead of the fashion curve. John Abraham will be appearing in a series of campaigns for the brand’s comprehensive range of mobile batteries. With its alliances, U&i is aiming to widen its foothold as a trustworthy and reliable brand in the Indian market. John Abraham aptly emulates the brand’s values of ruggedness and style combined with panache and attitude that resonates with the youth today.
Speaking on the association with John and Shahid, Mr. Paresh Vij says, “Through our association with John Abraham and Shahid Kapoor, we want to enhance the reach of U&i and establish it as a strong, trustworthy, reliable and attractive brand in the market.”
U&I has maintained and nurtured very collaborative bonds with its partners, associates and customers across India and with these relationships, the brand has successfully built a progressive ecosystem that promotes co-development and better solutions to the end customers and all those in the chain.
Elaborating on their strategies, Mr. Paresh Vij says, “Every week we launch new products, and this is our USP that sets us apart from the others in the market. We work closely with our partners just like in a family. It has been an exciting journey for us and we see an unlimited future opportunity in the market. Further, we would also like to focus on increasing our presence among the retail chains and open many exclusive showrooms all over India. I would like to thank my entire team of partners and employees who have been with us throughout the journey and helped us to achieve the success we have today. I am proud to have such a dynamic team of employees and partners who stood by me in all ebbs and tides and together we are going to cross many more milestones in future.”
U&i Partners View’s
Mr. Ravish, Pearl India, Partner, Jammu
“We have been working with U&i for the past 3 years. We have very good relationship with Paresh Vij ji; his way of dealing with partners has been very pleasant and cordial. He always makes us feel as if we are his family members. I am sure that U&i will overtake all other brands in the coming years. For U&i products, we don’t get any complaints and the products sell on their own and no need to push them, because they have very good acceptability from the users. In Jammu, we are providing U&i products to army personnel who like them over all other brands.”
Mr. Amit Chugh, Partner, Jaipur
It has been an eventful journey for the past 3 years with U&i. The brand launches new products on regular basis with excellent service and warranty support. Over the past 3 years, we have received a very good response from distributors and customers, and there has been a great increase in the customer confidence about U&i brand.
Mr. Mohit, Partner, Indore
Our journey with U&i has been extraordinary over the 3 years. U&i is one of the very few brands which provides innovative products, value-for-money and support.
Mr. Tanveer, Partner, Kolkata
The experience with U&i has been impressive and attractive and now in eastern region U&i is the first option for the customers who are looking for top quality mobile accessories.
Mr. Ricky, RD Electronics, Ludhiana
U&i brings the latest products that market exactly need. We enjoyed our journey with the brand for the last 3 years. And we are looking forward many more cross more milestones with the U&i brand.
Mr. Abhishek Kumar, Partner, Chandigarh
Our journey with U&i has been great and we enjoyed our association with them. Customer confidence has been great for the brand. We want to grow with U&i in future.
Mr. Mohit Prakash Kinger, Partner, Rajkot
We had a very nice experience with U&i over the last 3 years. U&i as the brand focuses on customer preferences; we have exceeded our targets.
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