Subscribe to Updates

    Get the latest creative news from FooBar about art, design and business.

    What's Hot

    Ola Electric slips to 4th place with 5,753 e-scooter registrations

    July 3, 2022

    Bluei organises a dealer meet at Bhatinda on July 2

    July 2, 2022

    Promate Technologies Appoints Gopal Jeyaraj as Country Head for SAARC

    July 2, 2022
    Facebook Twitter Instagram
    Trending
    • Ola Electric slips to 4th place with 5,753 e-scooter registrations
    • Bluei organises a dealer meet at Bhatinda on July 2
    • Promate Technologies Appoints Gopal Jeyaraj as Country Head for SAARC
    • OnePlus Nord 2T 5G launched in India
    • realme Invites Applications for realme UI 3.0 Open Beta Version update for realme 9i users
    • Robotek introduces Terminator Smart Watch
    • realme narzo 50A Prime & realme C35 receive second OTA Changelog update for June 2022
    • Infinix Note 12 5G smartphone to launch in India soon
    Facebook Twitter Instagram LinkedIn YouTube
    Mobility IndiaMobility India
    • News
    • Interview
      • Channel Focus
      • Retail Focus
    • Reviews
      • Product Featured
      • Hot Product
    • Featured
      • Top Stories
      • Event
      • Report
    • Gadgets
      • Smartphones
      • Imaging/Camera
      • Laptops
      • TV
      • Audio
      • Apps
    • E Mobility
      • EV
      • Auto
    • Gaming
    • Home Appliance
    • Make In India
    Mobility IndiaMobility India
    Home»Interview»UltraProlink Differentiates itself by Educating Partners and Developing Products which ‘Help you Do More with your Gadgets
    Interview

    UltraProlink Differentiates itself by Educating Partners and Developing Products which ‘Help you Do More with your Gadgets

    MOBILITY INDIABy MOBILITY INDIAOctober 12, 2021Updated:October 12, 2021No Comments4 Mins Read
    Mr. Pankaj Mirchandani, Founder & CEO, RCA Techmart Pvt Ltd (brand: UltraProlink)
    Share
    Facebook Twitter LinkedIn Pinterest Email

    During an interaction with Mobility Magazine, Mr. Pankaj Mirchandani, Founder & CEO, RCA Techmart Pvt Ltd (brand: UltraProlink), illustrates the inception of their brand, their journey and the trends in the industry. UltraProlink is a technology brand that provides a wide range of high-quality accessories, which are genuine, durable and designed for today’s users who are always on the move. Though the range is very wide the brand affinity is strongest in Power & Connectivity segment.

    Please brief us about your company’s inception, journey, and current product line?

    I started my journey in 1992 working with Philips India for 5 years in Sales, Marketing & then product development. Then I started my own distribution business where we were retailing CE products of the brands like Philips, Samsung, LG, Panasonic, etc. After observing that mobile phones and accessories were selling well, we launched our brand Ultraprolink in 2012 (got it registered in 2014) initially with cables, and then we gradually added an array of products like chargers, connectors, cars accessories, etc. We have now close to 100 products which are divided into 4 segments – Connect, which is cables; Charge which offers power products; Enhance which helps to use the devices better; Protect, the gadgets that protect the devices.

    Brief us about your channel presence and strategy?

    UltraProlink has had its birth with the Offline channel so it’s very natural for us to focus on this segment. We are present in India across 4000 stores of various formats, Large retail chains, and also online partners such Amazon, Flipkart, Cliq, Myntra, Nykaa & First Cry. Within the offline channels, we have partnered with Reliance, Croma, Crosswords. In Travel retail, you will find us at Relay, WHSmith & Delhi Metro. Incorporate segment we work with American Express Member Rewards & CRED.

    Our Go-To-Market differentiation comes from the fact that we address business concerns of channel partners rather than compete on price. A major concern of an offline retailer is that online is gradually cutting into its share. We educate our channel partners on how to change their strategy & grow in these times.  

    What is the role of technology in the Indian market and how do you develop new products?

    A large percentage of our consumers in the mass segment is slow to adopt technological innovations. If a brand needs to sell the latest in tech, they need to educate the end-user how that product or technology will help improve their lives. Only then is a consumer-ready to pay a premium for it. Take for example ‘Power Delivery’ is quickly becoming the standard norm. Only after educating the consumers, we will be able to bring in a change in their buying behavior.  The average Indian consumer is very late to adopt the latest in tech which has a higher price point – unless they are explained how it will benefit them. Our tagline of  ‘Do more with your gadgets’ focuses on educating the customers why an UltraProlink product will take away a pain point. We first test with the small, focused groups of users within the channel and within the company, and try to understand the pain points of the users for any new concepts. Only if as a user we are satisfied with the solution do we add it to our family.

    How has the pandemic impacted your business and what are your future plans?

    The pandemic has been a blessing in disguise. It has allowed us to look inwards at our systems, processes, policies and shown us what we need to tighten. Externally, we have had the opportunity to engage & educate so many channel partners. This has led to the acquisition of many new customers to our family. At the consumer level, device ownership has multiplied and demand for quality accessories has exploded. As markets return to normalcy post covid we are really bullish about the size of the market & the buying sentiment staying strong.

    As a brand we plan to dominate in 1-2 categories & are focusing our strategies towards that end.

    Developing Products Educating Partners GADGETS UltraProlink
    Share. Facebook Twitter Pinterest LinkedIn WhatsApp Reddit Tumblr Email
    MOBILITY INDIA
    • Website

    MOBILITY INDIA Bureau: If you have an interesting article/experience/case study related to the ICT industry to share, please send us at editors@roymediative.com

    Related Posts

    Ola Electric slips to 4th place with 5,753 e-scooter registrations

    July 3, 2022

    Bluei organises a dealer meet at Bhatinda on July 2

    July 2, 2022

    Promate Technologies Appoints Gopal Jeyaraj as Country Head for SAARC

    July 2, 2022

    Comments are closed.

    YXL
    YXL
    Top Stories
    News

    Robotek introduces Terminator Smart Watch

    By MOBILITY INDIAJuly 2, 20220

    Follow @mobilitymag Incepted in 2004, Robotek is one of India’s leading privately held companies with…

    News

    This International Yoga Day- Here are some gadgets that can track your health

    By MOBILITY INDIAJune 21, 20220

    Follow @mobilitymag This International Yoga Day- Here are some gadgets that can track your health…

    News

    Portronics synonymous with “Portable electronics” completes incredible part of journey – The Eventful Story of 12 years

    By MOBILITY INDIAJune 20, 20220

    Follow @mobilitymag Initiator of Bluetooth Speakers, earphones etc in India Portronics, meaning “Portable Electronics”, has…

    News

    Super cool Gifts on Father’s Day which will surely deepen your bond

    By MOBILITY INDIAJune 18, 20220

    Follow @mobilitymag We know that one day can never be enough to honour the superhero of your…

    News

    U&i launches New Brand Lyne – Offers Premium Products to Elite customers at Affordable prices

    By MOBILITY INDIAJune 17, 20220

    Follow @mobilitymag U&i, India’s most progressive Gadget Accessory and Consumer Electronics brand, has come up with a…

    About Us
    About Us

    A-23, 1st Floor Okhla Industrial Area, Phase-1, New Delhi-110020 (India)

    Telephone: 011-41602841, 011-40536384 -87

    Mob No. : 09811346846, 09625243429, 08287406709

    Regd.Off.: 38-B/56 Block, C. R. Park, New Delhi-110019.

    My Story

    Vivo to launch X70 series in India this month end

    By MOBILITY INDIASeptember 23, 20210

    KDM Believes in the Concept of Make in India and Sell to the World

    By MOBILITY INDIAOctober 9, 20200
    ISSUE

    Make In India Magazine June 2022

    June 23, 2022

    Mobility India Magazine June 2022

    June 23, 2022

    Make In India Magazine May 2022

    May 19, 2022

    Mobility India Magazine May 2022

    May 19, 2022
    Facebook Twitter Instagram LinkedIn YouTube
    • Home
    • Contact
    • About Us
    © 2022 Mobility India. Designed by Roy Mediative.

    Type above and press Enter to search. Press Esc to cancel.