Urbn has a team of tech enthusiasts and modern trendsetters who see tech gadgets not just as lifestyle gears but as extensions of ourselves. During an exclusive interaction with Mobility Magazine, Mr. Sagar Gwallani, Founder and CEO of Urbn, talks in detail aboutwhat it takes to build a recognized brand and lays down the key trends that will drive the mobile accessory market in the coming years.
Take us through the inception of the brand.
Urbn was founded in 2019 on a mission to offer tech gadgets that elevate users’ lifestyles. The journey began with a commitment to innovative design, cutting-edge technology, and premium materials, all tailored to meet the dynamic needs of the Indian consumer. Initially established as an online-driven charging solution brand, Urbn is now available in retail stores nationwide and has sold over 8 million units across India. The brand has resonated strongly with customers seeking quality and convenience in their tech accessories. We believe that technology should always adapt to humans, not the other way around.
What are the key focus areas?
Urbn prioritizes developing innovative charging solutions tailored to modern consumer needs, seamlessly integrating into their lifestyles.
Urbn maintains stringent quality standards across materials and manufacturing processes, earning trust and loyalty from customers while distinguishing itself in the market. Collaborations with leading online and offline retailers like Amazon and Croma extend Urbn’s market reach and enhance brand visibility.
Leveraging partnerships with Bollywood actor Kartik Aaryan, Urbn strategically connects with its target audience, strengthening brand appeal and visibility. Urbn’s consistent year-over-year sales growth reflects the brand’s resilience, value proposition, and increasing consumer interest, validating its efforts and market presence.
How do you see the scope of power banks and the audio market?
As smartphones continue to evolve with upgraded features, there’s a noticeable shift towards the organised segment in the power bank market. With the demand for fast chargers rising alongside increased costs, consumers are gravitating towards brands that prioritise quality. Furthermore, we’re witnessing a trend of embracing new technologies such as wireless charging, extending from power banks to desktop stands, driven in part by the resurgence of travel and the widespread adoption of 5G internet, which has amplified smartphone usage.Simultaneously, the audio market is experiencing substantial growth, fuelled by a discerning consumer base that values sound quality and advanced features. These consumers are actively seeking out the next generation of audio products to enhance their listening experience.
What has been the success mantra for URBN?
URBN’s success is rooted in our firm belief that technology should seamlessly accommodate users’ needs rather than impose limitations. With a relentless focus on customer-centric innovation, we tailor our product development to enhance the user experience. A prime example of this ethos is our creation of the world’s smallest power bank. Designed with the modern consumer in mind, we engineered this compact device to fit effortlessly into pockets while allowing users to comfortably hold both their phone and power bank during charging sessions. At URBN, our commitment to putting customers first drives every aspect of our business.
Which areas would you like to foray into?
At Urbn, we’re expanding our product offerings across two main fronts. Firstly, in the realm of power solutions, we’re introducing high-powered chargers tailored to efficiently charge laptops, providing a comprehensive charging solution for our clientele. Furthermore, embracing the latest in wireless charging advancements, Urbn is developing accessories compatible with both Apple and Android devices, encompassing power banks and docking stations. Secondly, in the audio sphere, our commitment lies in presenting products crafted with a customer-centric ethos, emphasising quality and tailored sound experiences specifically catered to the Indian market.
Additionally, we are keen to extend Urbn’s presence into new markets, including tier 2 and tier 3 cities domestically, as well as exploring opportunities in select global markets.
What will be the next innovations in the road ahead – regional outreach, expected turnover in next 5 years etc.
Over the past three years, Urbn has solidified the position as an innovative and reliable charging solution brand. Looking ahead, our key focus remains on maintaining high quality while embracing new technologies to drive business growth. From high-powered chargers to the dynamic landscape of wireless technology, Urbn committed to staying at the forefront of innovation. Moreover, we foresee substantial revenue growth driven by our plans for market expansion, product diversification, and global engagement. Anticipating a yearly growth rate of 35-50%, we are poised for significant progress in the years to come.
Covered By: Mobility India / Urbn
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