Videocon Telecom, reported 126% growth in mobile data consumption in year 2014. This growth is almost double the growth at 72% registered by the industry during the same period. As per the Nokia Mbit Index 2015 mobile broadband performance statistics, the industry mobile data consumption grew by 72% in year 2014, with 3G data consumption leading the growth at 114% and 2G data at 42%.
The Nokia, Mbit statics on Mobile broadband performance in India also suggests an average data consumption growth of 48% on 2G to reach 210 MB per customer, and 29% growth in 3G to reach 680 MB per customer per month during the year, and on the same lines, Videocon Telecom reported a 26% growth in average consumption per customer to reach approx 200MB data per user on its 2.75G EDGE Network.
The telco’s key reason for this noticeable growth in Data consumption has been telco’s strategy to upgrade its Network to 2.75G EDGE backed by an extensive Marketing campaign. The telco also witnessed a good 14% improvement in data users to its Data enabled phones during the same period.
Speaking about the same, Arvind Bali, Director & CEO, Videocon Telecom said, “We have closely watching the industry trends specifically on mobile data. We have grown our data business at 126% during year 2014 which is almost double the pace of the industry growth at 72%, and is more than the 3G data consumption growth during the same period.
We upgraded our Network to 2.75G EDGE in Sep/Oct last year, and seem that the strategy is working well for us. There is a surge in overall data consumption. This growth is an outcome of 26% increase in average usage per customer and over 14% improvement in data penetration on our Revenue earning base with data enabled handsets. Now we have over 75% our customers with Data enabled handsets using data, and growing.
The only one parameter we have de-grown is average customer realization per GB, which has dropped by approx 30% in last 3 months, which essentially is due to the fact that the customers are now enjoy much faster speed and are able to download more in the same time, but this is a loss we are happily taking to offer unmatched customer experience.
We have been able to grow our Data contribution to GR at 10-11% odd, and we are targeting Data to GR of 15% within next 3-4 months.” Mr Bali added.