vivo unveils the third generation of its APEX concept smartphone – APEX 2020. Known for iconic innovation, APEX 2020 builds on the success of its previous generations to feature more cutting-edge technologies, while also showcases vivo’s continuing pursuit of head-turning aesthetics. This flagship product displays a major breakthrough in visual effects that is based on vivo’s deep consumer and smartphone industry insight. APEX 2020 is truly a revolutionary manifestation of vivo’s exploration of future smartphone design.
APEX 2020 has a 120° FullView Edgeless Display that removes side edges and bezels from the front view. With the In-Display Camera and vivo Wireless Super FlashCharge 60W, APEX 2020 has a Super Unibody Design with no openings. vivo also successfully embeds a gimbal-like structure into APEX 2020’s main camera, which is equipped with a 5x-7.5x Continuous Optical Zoom. This feature showcases vivo’s latest achievements and future plans to offer extraordinary visual effects and enhanced future photography.
Harry Hong, General Manager of Product, vivo said, “APEX is never a mere ‘concept’ or a glimpse of ‘imagination’. It’s a creation that goes beyond any previous experience brought by mobile technology. Through APEX 2020, we are proud to see vivo’s vision come to life as a technology company that continues to push the boundaries of mobile technology and explore what lies beyond the ordinary. It also showcases our ambition to achieve our aspirations step-by-step. vivo will continue to put APEX’s innovative technologies into practice, allowing more consumers to be empowered by such technology.”
The APEX 2020 has carried on vivo’s exploration and pursuit of a truly FullView Display and Super Unibody design. It is wrapped in a 6.45-inch curved display that bends at an angle of up to 120° on both sides. This helps remove side edges and bezels from the front view and results in an ultra-bezel-less display. For both aesthetic and practical considerations, physical buttons are replaced by a virtual pressure-sensing button. APEX 2020 is another perfect fusion of visual effect, natural touch and human-device interaction.