Following a ‘Customer First’ approach, Vodafone India has invested over INR 1050 crores on ramping up network and distribution and retail presence in Maharashtra and Goa circle over the past 12 months (April 2014-March 2015). Being one of the preferred mobile services providers in terms of Subscriber base, Revenue Market Share and Retail touch points; Vodafone has been focusing on closer engagement and enhancing customer experience in an endeavour to be future ready.
Pursuing an accelerated growth strategy since April 2014, Vodafone has expanded its network footprint by adding over 3000 new 3G and 2G sites across Maharashtra in the last financial year. During this period, Vodafone has increased its exclusive retail footprint by rolling out 17 Vodafone Stores and 200 Vodafone Mini Stores.
With this ramp up, Vodafone has further strengthen edits position in Maharashtra and Goa across relevant industry parameters – network coverage, subscriber base, retail footprint and revenue market share (RMS).
Ashish Chandra, Business Head – Maharashtra and Goa, Vodafone India, said, “Gaining the trust of our customers and winning the distinction of being one of the most preferred mobile services provider in Maharashtra and Goa circle is not incidental. We have won the hearts of our customers by pursuing a continued and consistent customer centric strategy to bring the best connectivity solutions to our valued customers. It is their trust and support that has enabled us to further strengthen our position in Maharashtra and Goa across key parameters – Network, Subscriber base, Retail footprint and Revenue Market Share. We remain committed to continue investing in bringing the best in class, innovative, relevant products and services to win customer delight in the years to come.”
Having set up one of the largest networks in the circle, Vodafone now has 5000+ 3G sites in Maharashtra and Goa. Specifically to spread awareness and increase adoption of mobile internet, Vodafone has been hand holding customers through on ground engagement and education initiatives. 3G has shown tremendous uptake and has been growing at 100 % YoY. Overall Data contribution to circle service revenues is 18 %.
With already one of the country’s largest exclusive retail footprint, Vodafone has continued to expand its reach to cover various parts of Maharashtra and Goa. Presently, Vodafone has more than 900 retail outlets (largest and exclusive) in Maharashtra and Goa. Over the past 12 months, Vodafone has launched 22 Global Design Stores in Maharashtra and Goa, as part of an initiative to offer an unmatched retail experience to its new age customers. Whether it is Paddington in London or Pune in Maharashtra, Vodafone Global Design Stores offer a uniform customer experience.
Over and above its retail presence, Vodafone also offers customers an opportunity to connect with the brand through a robust customer service call centre platform, the simple and convenient My Vodafone mobile app and Vodafone Web Chat.
Besides multiple on-going schemes and customised tariff plans, some of the more notable introductions from Vodafone have been the launch of M-Pesa, a mobile banking and payment solution that has seen high affinity amongst migrant population in the city and Vodafone Angel Stores entirely staffed and run by women employees.
With a pan India distribution network of close to 90,000 agents and with more than 3 mn customers, M-Pesa is the largest banking business correspondent in the country. Vodafone M-Pesa was launched in October 2013 in Maharashtra and Goa and currently has 7115 + agents in Maharashtra and Goa, and a customer base of over 2.96 lakhs.
