Vodafone India has invested over INR 115 crores on ramping up network and distribution in Madhya Pradesh & Chhattisgarh circle over the past twelve months. Vodafone as part of an Endeavour to be ‘Future-Ready’ through closer engagement and enhanced customer experience has been focusing on the key areas of Customization, Enhanced Connectivity and Retail.
Pursuing an accelerated growth strategy since April 2014, Vodafone has added over 500 new sites, 109 retail outlets and taken M-Pesa, its Mobile money transfer service, deeper into the migrant pockets to engage more closely with a diverse customer base in Madhya Pradesh & Chhattisgarh. With this expansion, Vodafone now reaches out to customers in over 23600 towns and villages bringing them under the fold of superior connectivity and seamless service experience.
Talking about the initiatives taken by Vodafone to enhance customer experience, Manish Kumar, Business Head – Madhya Pradesh & Chhattisgarh, Vodafone India, said “Gaining the trust of our customers and winning their hearts through innovative, customized, cost-effective and relevant products and services, is a priority for us at Vodafone. We have been activating this at the ground level by pursuing a continued and consistent customer centric strategy to bring the best connectivity solutions to our valued customers.”
B P Singh, Operations Director, West, Vodafone India, said, “Over the past year, we have made deep inroads into the heartland of MP & Chhattisgarh, reaching out to the migrant pockets and highlighting the safety, speed and simplicity of transferring money through Vodafone M-Pesa. Vodafone remains committed to continue investing in bringing the best in class, innovative, relevant, products and services to win customer delight in MP & Chhattisgarh.”
Vodafone now has over 7240 2G sites in MP & Chhattisgarh circle covering over 55 percent of the region’s population. Vodafone through an Intra Circle Roaming arrangement with other operators is also ensuring a seamless 3G roaming experience for its customers and reaches out to additional 185 towns and villages.
Vodafone has been taking a series of ground level activities to increase awareness and adoption of data services. This has resulted in Data revenues rising significantly at a growth rate of 77% YoY. Data now contributes to 10% of total service revenues in the Circle.