In the ever-evolving world of distribution, Mr. Vishal Ramesh Kumar Adhiya, Managing Director & CEO, Vraj Enterprise shines as a guiding force, blending his rich distribution skills with a keen business sense. In an exclusive interview with Mobility Magazine, Mr. Vishal Adhiya shared the brand ideologies, its journey, and future growth prospects.
Founded in 2008 by the visionary Mr. Vishal Ramesh Kumar Adhiya, Vraj Enterprise has emerged as a prominent distribution powerhouse, specializing in smartphones, mobile accessories, and LED TVs.
Vraj Enterprise has been a stalwart in the distribution industry for more than a decade. With a strategic focus on delivering quality service, the company has established itself as a distributor. The company started its distribution with Reliance first and then Jio in 2015, followed by Itel, Tecno, Oppo, Gionee, etc. It also caters to LED TVs like Itel and MU electronics.
Distributors & Superstockist
Situated in Ahmedabad, Gujrat, Vraj Enterprise has upgraded itself to the super stockiest concept. It offers a wide variety of products, and one can shop easily. It acknowledges the fast-paced essence of the smartphone sector and has developed end-to-end supply chain solutions for mobile distribution to satisfy its customers’ demands.
Pillars of success – Trust Faith & Excellence
Vraj Enterprises has emerged as the best distributor owing to their trust, faith, and excellent service. These three aspects have been the main pillars of the success of the company over the years. Developing strong and lasting relationships with customers is a crucial aspect of any small business.
The popularity of smartphones is only growing worldwide. Today, customers are more than willing to shop for handsets with the latest technological upgrades. While generative AI smartphones currently constitute a minor percentage of the overall smartphone market, there is potential for a substantial increase in excitement and marketing efforts in the upcoming year. This dual strategy of innovation and customer satisfaction upgrades helps the company stay relevant in the Indian market.
Vraj Enterprises aims to extend its distribution network to Rajasthan, Maharashtra, and is working with Oraimo and Urban. The company also aims to expand further and have a turnover of 5x by 2026.
Mr. Vishal Adhiya talks about the future goals, saying, “At present, we are looking after the distribution for brands such as Itel, Firebolt, Tecno, Jio and Nokia, and we plan to work with Oraimo and Urban. Further, we are planning to extend our reach to Rajasthan, Maharashtra, and attain a turnover of 5x by the end of FY26.”