WatchOut is a technology driven company which believes that high end technology along with elegant looks can give gadgets a new dimension. During an exclusive interaction with Mobility Magazine, Mr. Abhisek Baheti, Founder and Director, WatchOut Wearables, talks in detail about the brand policy, the inception of the brand, the different smartwatches that it offers etc.
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Discuss the idea behind launching the brand.
The concept involves creating a wearable device designed for children and senior citizens, enabling them to stay connected with their loved ones while ensuring their safety. Essentially, it functions as a wrist-worn phone for younger and older individuals who may not carry traditional phones.
Smartwatch can save life apart from looking cool- Explain.
At WatchOut, our philosophy is rooted in SAFETY x CONNECTIVITY, prioritizing safety above all. Our kids’ watch features an emergency SOS button for raising alarms during emergencies and an anti-take-off sensor that detects if the watch is forcibly removed. Additionally, it includes safety parameters that alert parents if their child moves out of a designated safety zone.
For senior citizens, health is paramount. Our wearables include fall alerts that can be lifesaving by notifying caregivers if a senior falls. Furthermore, features like heart rate monitoring, blood pressure, and temperature spike alerts provide critical health information that can act as life-saving alerts when necessary.
How do you bring passion about the smart wearable industry and your experience across the table?
My experience in new business development has been instrumental in launching new smartwatches with pioneering features in India, specifically targeting niche categories such as kids, senior citizens, and teenagers.
What are the strategies that you have developed?
Our primary strategy has always been to focus on niche markets rather than targeting the mass market. By identifying and addressing the unique needs of specific groups, such as children, senior citizens, and teenagers, we can develop tailored solutions that offer significant value to these segments. This approach allows us to differentiate our products through innovative features that meet the distinct requirements of these demographics, ensuring a strong market presence and customer loyalty.
Discuss the wide range of smartwatches that you offer?
Currently, we offer smartwatches designed for kids, senior citizens, and teenagers. These devices include features such as 4G compatibility, enabling seamless video and voice calls to keep children connected with their parents. Additionally, they come equipped with GPS tracking for enhanced security.
How has been the evolving trends setters been the guiding force for the innovations?
Recently, we launched WearPods for teenagers, India’s first smartwatch with built-in earbuds. Recognizing the growing popularity of earbuds and the common issues of losing them or the inconvenience of frequent charging, we innovated WearPods. This smartwatch integrates earbuds that can charge on the go, addressing these challenges and offering a seamless and practical solution for users.
What role does technology – mainly AI, IPX water resistant etc play on the smartwatches at WatchOut Wearables?
Technology is at the heart of our operations. Our current lineup features smartwatches designed for specific niche demographics, with innovative functionalities as their core value proposition.
For children, our 4G-enabled advanced wearables ensure safety and connectivity with parents. For senior citizens, we have introduced an anti-fall alarm, providing caregivers with peace of mind by alerting them if a fall occurs.
Our unique features and technology include groundbreaking functionalities new to the market, such as 4G SIM compatibility, GPS tracking, object detection, voice-based AI assistance for children, music, games, anti-theft measures, parental controls, podcasts, educational videos, fall alerts, and temperature sensors for seniors. All these features are seamlessly integrated into one robust wearable device.
Discuss the future road ahead – expected turnover any other segment
Up until now, our distribution strategy has predominantly focused on online channels. However, to expand our market reach and enhance our offline presence, we are now embarking on a plan to onboard distributors. By tapping into offline distribution channels, we aim to capitalize on opportunities in brick-and-mortar retail spaces, reaching a broader audience and strengthening our brand’s footprint in the physical marketplace. This strategic shift aligns with our overarching goal of diversifying our distribution channels and ensuring our products are accessible to customers across various touchpoints.
Additionally, we have plans to introduce a product targeting the economical segment, priced between 2.5K to 3.5K. For the senior category, our roadmap includes launching a slimmer model designed to enhance convenience and better cater to the needs of our target audience. These initiatives underscore our commitment to diversifying our product offerings and catering to a wider range of consumer preferences and budgets.
Covered By: Mobility India / WatchOut
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