World of PLAY is one stop destination to buy Bluetooth Headphones, Smart Watches, Neckband, True Wireless Earbuds, Fitness Bands, etc. During an exclusive interaction with Mobility Magazine, Mr. Vikas Jain, CEO of World of Play, shared his experience on the conclave and elucidated the radical changes that the brand undertaken to create a brand image in the highly competitive market.
“Our connect with our consumers, taking note of their insights, we also understand that we are a burgeoning youth population, and they are always demanding new tech, and we like to work on that,” says Mr. Vikas Jain and starts the conversation.
Success Mantra
World of Play offers affordable, elegant, and super-classy wearables that are more than just random electronic devices that are focussed on the Indian youth. It has been the icon of India’s youth to engage with the connected devices. The brand focuses on customer experience improvements, cost efficiencies, better analytics and revenue optimisation and operational excellence are the key pillars of success of the brand over the years.
Consumer Insights
The challenges that the Indian industry can face in the future will be stagnation with such a huge population. But what is more exciting is coming to terms with consumer expectations and how to migrate their experience from better to better. With the advancement of technology, there’s nothing to worry about. It’s a wonderful opportunity to be in the IOT space.
Play recognizes the significance of ensuring customer satisfaction and makes every effort to deliver the finest service imaginable to the valued customers.
R&D
R&D is exceptionally important because for you to understand the consumer’s voice and be able to generate the experience that the consumer wants. This cannot be regulated by bringing about a product that is being visualized in any other part of the world. Right from the start, we have been very aggressive about putting a lot of man-hours in terms of design and development. World of Play understands that there are neighbours who are proficient in hardware development, so we don’t try and copy what they are doing. But to build upon available commercially is the whole ethos of R&D.
Changing pace with technology
These are wonderful times as technology is getting more and more mature, so with time, the focus is going to be improvised only on the experience. Technology is going to yield a much better experience due to stability, affordability, and powering up different form factors so this is a great time to be a consumer of tech products right now.
Future goals As the technology becomes stable, more mature, and affordable, the whole consumer experience has to go through a metamorphosis. IoT is set to go through a big change, and a lot more newer formats are going to come in. A huge scope is foreseen in the surveillance space as well, like how you interact with different people and surveillance that into normal daily life. The whole lifestyle is supposed to go through a huge change.
Covered By: Mobility India / PLAY
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