ZTE Corporation has selected Mitsumi Distribution, the largest IT, CE and TELCO distributor in Africa, as its strategic distribution partner for the continent. The agreement includes Nigeria, Kenya, Zambia, Ethiopia, Tanzania, Uganda, Ghana, Democratic Republic of Congo, Rwanda, Ivory Coast, Mauritius, Namibia, Tunisia, Cameroon, Madagascar, Burundi, Zimbabwe, Botswana.
The partnership with Mitsumi enables ZTE to offer better product availability in the region while strengthening its presence in Africa. The companies have agreed to co-invest in technical support staff, sales, and market development activities to enable the adoption of ZTE’s products; including switches/routers, video conferencing, data centre, WLAN, CCTV and CPE.
Hong Chuangye, Marketing Director of MEA Region, ZTE said, “ZTE can leverage Mitsumi’s capabilities and strong presence in Africa to further strengthen our reach within this region. Mitsumi’s service centre, logistics and credit facilities, and market know-how give us the confidence to achieve our business objectives. We are extremely pleased with the partnership and look forward to a fruitful, long-term collaboration.”
Jagat Shah, Chairman and CEO, Mitsumi Distribution said, “Mitsumi is proud to cooperate with ZTE as its strategic distribution partner in Africa. ZTE is ranked as the top vendor for its networking and telecommunication products and will help boost our growing product portfolio. ZTE’s award winning solutions and Mitusmi’s reach of more than 3,000 resellers offers a perfect combination to target customers in this dynamic market.”