ROG Phone II is back in stock and sales start on June 22nd on Flipkart.
Starting April 1, 2020, Government of India increased the GST on smartphones from 12% to 18%. Additionally, the Indian rupee has depreciated significantly. These two changes have had a direct proportionate impact on the cost of smartphones.
The price of ROG Phone II with new GST and depreciated rate impact would have been ₹ 42,554 (approximately 12% higher), but as a special gesture for the ROG Fans, ASUS is revising the price of ROG Phone II to ₹ 39,999.
Announcing the new price, Dinesh Sharma, Business Head, Mobiles, ASUS India said, “We have been overwhelmed with the love that the community has shown towards the brand ROG and especially towards ROG Phone II. The device is globally acclaimed and has won several prestigious awards for Best Gaming Smartphone of 2019. Owing to the success that we have witnessed and in-spite of the current adverse changes in the business environment, we have decided to absorb ₹ 2,555 cost increase on ROG Phone II and not pass the additional cost to our Fans.”
Calculation of new pricing of ROG Phone II.
|Price of ROG Phone II as of 31st March||₹ 37,999|
|Pre Tax Price @ 12% GST||₹ 33,928|
|Pre Tax USD price (1USD : INR 71.5) (Approximate exchange rate end March 2020)||USD 475|
|Pre Tax INR price (1USD : INR 76) (Approximate current exchange rate)||₹ 36,063|
|Increased GST @ 18%||₹ 6,491|
|Net Price with no increase from ASUS||₹ 42,554|
|New Price of ROG Phone II||₹ 39,999|
|Amount absorbed by ASUS and savings for customers||₹ 2,555|
The smartphone received 4.6 consumer rating on Flipkart.
Link to ASUS ROG Phone II page – https://www.flipkart.com/asus-rog-phone-ii/
Fans can now buy ROG Phone II on Flipkart’s “Big Saving Days” starting from June 23rd to June 27th and avail 10% instant discount on HDFC bank cards and EMI transactions.