ASUS announced an attractive price cut of Rs 1000 across all variants for the best in segment smartphone – ZenFone Max Pro M1. The ZenFone Max Pro M1, available in three variants, will now be priced at – 3/32GB variant at ₹9,999; 4/64GB variant at ₹11,999 and the 6/64GB variant at ₹13,999
Commenting on the announcement Dinesh Sharma, Head – Mobile Business, ASUS said, “Early last year we had shared our strategy – firstly, to provide the best technology that will work in India and secondly, to make the smartphone available at an attractive pricing. Today, we are delighted that the strategy has worked well and the ZenFone product line is now well established. More so, ZenFone Max Pro M1 has been awarded and appreciated as the best in its segment smartphone. This year, we promise to continue to grow, learn, improve and are committed to accelerating our growth. We will work harder to make ZenFones the most preferred smartphone choice for the Indian Consumer.”