B2BAdda.com, India’s first hybrid e-distribution platform, has announced a strategic marketing move in collaboration with MOS, a retail tech platform focused on empowering the unorganised retailers of India. The objective of this association is to increase the penetration of Detel’s range of feature phones, Smart accessories and TVs, and percolate them down to Tier – 4,5 and 6 cities by reinforcing Detel’s mission of #connecting40croreindians.
With this exclusive partnership, Detel targets one of the well acknowledged player with a strong network of 60,000 mom and pop stores spread throughout the nooks and corners of the country to expand the retail horizon of Detel products. In turn, the brand converts over 100 agents / sales executives of MOS as entrepreneurs under B2BAdda.com’s Entrepreneur Programme.
To begin with this association, the e-distribution platform B2Badda.com under its community-based entrepreneurship programme is all set to provide training and certification to the agents of MOS, enabling them to sell Detel’s Mobiles and Accessories and run their own businesses with a substantial investment.
Initially, B2Badda.com will provide On the Job Training related to sales and service of all the products of Detel. After training, the certification would be given to the agents to become authorized Detel Sales Associates. To accelerate the related operations, B2Badda.com will manage these certified entrepreneurs with its official Android & iOS Application where they can easily place orders for the desired quantity of products.
Commenting on the development, Mr. Yogesh Bhatia, Founder, B2BAdda.com says, “We aim at building B2BAdda.com as the most reliable distribution platform for brands across categories. It’s quite imperative for brands to build real-time connect with the end-customers in order to make a place in their life. We strive hard to make each and every brand associated with us to build desired brand-equity by significantly expanding sales, reach and brand footprint with the most effective Sales channel”
On the association, Shraddha Gada @ MOS, says, “We are glad to be associated with B2Badda for Detel Mobiles & Accessories, the brand that has won our confidence after letting us personally experience the products for a good time. It’s an opportunity for us to become a part of the extensive self-entrepreneurial programme launched by B2BAdda.com. We look forward to generate substantial business with the company”
B2BAdda.com is an exclusive e-distribution partner for Detel Mobiles, LED TVs & Accessories and has recently added new categories like footwear, apparel, household appliances besides Mobile & Tablets, IT Products, and Complete Electronic Product Range. With this, the company plans to add more than 80,000 retailers to its platform by the end of 2020.