BK Star provides high quality mobile accessories at responsive prices. During an exclusive interaction with Mobility Magazine, Mr. Bharat Kumar, Founder & MD, BK Star talks about the journey so far, the brand policy and further about their expansion plans.
Range of products
The brand started with hands free and now has a wide range of products ranging from Travel Chargers, Powerbanks, USB Cables, CAR Chargers, OTG Cables, Mobile batteries, Wireless headsets, Bluetooth headphones. Earphones designed to fit comfortably in the ear, it has premium sound quality, so you can wear them all day and enjoy your favorite music. Bluetooth earphones are designed to provide rich quality sound while watching your video content on your smartphone, tablet, PC, etc.
BK Star had been established in 2006, with the aim to give the best innovative products to the customers. Prior to this Mr. Bharat Kumar, had been a distributor of Mobilla and then established his own business keeping in mind the needs and demands. He was in the business of retail and established his own brand and handsfree was the first product.
BK Star was conceptualized with the aim to provide high quality products at responsive prices and ensure about products quality, pricing, durability and other key factors to provide more valuable products to the customers.
Partners are an integral part of the business as they sell the products to our end customers. BK Star wanted to make sure that they grow a pipeline and that they see the value of building an ecosystem. The brand has more than 200 channel partners and distributers across country and we always take care about their growth.
Changing market trends
The rise in the overall Indian smartphone industry is influenced by several factors. Mostly, these factors are propelling a shift in the consumer preference from feature phones to smartphones. With changing times, consumers have evolved and so have their choices. The focus has shifted towards easy and comfortable lifestyle – this simplification comes with a lot of additional technology in life. The wireless accessories for mobile phones satisfy this need.
Scope of Manufacturing
The initiative taken by the Government of India to create and encourage companies to develop, manufacturer and assemble products made in India. The brand appreciates the Make in India movement as it helps to incentivize dedicated investments into manufacturing. Government also disclosed new plans for the technology and BPM. IT, Retail, MarTech, Mobile Accessories, Logistics and BPM industry reacting positively.
As per Mr. Bharat Kumar, says, “Our best product is battery and going further we plan to design best innovative mobile batteries that have longer life . I started as a businessman with an aim to become a millionaire and I foresee a lot of scope in manufacturing in India.”
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