boAt – a consumer brand that deals in audio products like – earphones, headphones, speakers, travel charger & premium rugged cables is all set for ‘boAt Sale Fest’. The sale, which starts on December 18, brings discounts and offers on all boAt products along with several new launches and contests every hour all week. The seven-day long shopping festival will have some attractive deals on various products including the Rockerz, Stone and Aavante series.
boAt is targeted to tech-savvy consumers, mostly millennials, looking for stylish and quality products that are affordable too. It has already created a community of over 1,000,000 boAtheads (consumers) who want to be seen listening and wearing their boAt accessories to make a lifestyle statement. The sale will kick start from December 18 – December 25 exclusively on Amazon India.
On the fest, boAt co-founder Aman Gupta said, “Our products have consistently performed on Amazon and we are grateful to them for establishing a week long fest with such a young brand like us. We are also grateful to boAt fans and our customers who have helped us reach this milestone. We continue to boost our product line-up and have introduced a range of innovative products that caters specifically to how the Indian consumer wants to listen to music. We strongly believe boAt has all the right mix to scale and become a global brand in the coming years.”