BOYA, a leading professional audio technology brand, is on a mission to redefine sound quality for creators across the globe. Renowned and trusted by musicians, podcasters, lecturers, broadcasters, YouTubers, and anyone seeking to capture life’s sonic beauty, BOYA is committed to delivering unparalleled sound experiences. The brand’s cutting-edge products, spanning microphones, mixers, and audio gear accessories, are meticulously crafted to cater to diverse scenarios. Grounded in a customer-centric culture, attention to detail, and a commitment to continuous innovation, BOYA has established itself as a global presence in over 120 countries. Experience the exceptional sound quality that BOYA products are synonymous with, inspiring users to elevate their audio creativity.
In a special interview featured in Mobility magazine, Mr. Tarun Sehgal, CEO of Dexter Ventures, delved into discussions about the brand portfolio, product lineup, and upcoming launches in the dynamic Indian market. Emphasizing the significance of content creation in India, Mr. Sehgal highlighted the country’s leading role in this thriving segment. Moreover, he shed light on how BOYA microphones are playing a crucial role in facilitating the creation of high-quality content at an affordable range, contributing to the success of content creators across the nation.
Kindly brief us about your brand.
We are excited to introduce BOYA, a prominent manufacturer of content-creation microphones, to the Indian market. In today’s age, mobility is not just about telecommunications; it’s also a crucial aspect of content creation. We are the official partners for BOYA in India, offering a range of fabulous, affordable, and value-for-money products that cater to the diverse needs of content creators. Our focus is on targeting the masses in India, and we are proud to be among the best sellers in the country. BOYA microphones are compatible with Android, DSLR cameras, and iOS devices, and all our products are fully serviceable within India, which aligns perfectly with the requirements of the Indian market.
What new products BOYA plans to launch in India?
Currently, we have around 45 models in the Indian market, with prices ranging from Rs 20,000 and upwards. BOYA has become the go-to-choice for many content creators in India, often cited as their first microphone. We have a diverse range of microphones, including a unique 4-in-1 model suitable for media channels, and a portable podcasting solution designed specifically for Indian content creators.
What opportunities do you see for BOYA in the country?
India is the second-largest market for content creators after the US, holding a significant position in the social media segment. The content being produced by Indian creators spans various genres, from education to healthcare. The widespread availability of mobile phones and increased internet penetration has greatly facilitated the growth of content creation. BOYA has witnessed exponential sales growth in the past three years, and we aim to position ourselves as a value-for-money product in the Indian market.
What are your plans for reaching the Indian market?
Traditionally, customers for our products have purchased them from online platforms like Amazon and Flipkart. However, we are expanding our presence in the offline market, working with dealers to provide easy access to our portable and handy products. Currently, we follow a single-tier channel for distribution, dealing directly with the dealers. We are investing in educating and training our dealers to ensure they understand how to effectively promote and sell our products to customers.
In terms of pricing, where does BOYA position itself in the market?
BOYA products are positioned as value-for-money options. We believe that for technology to proliferate, it must be affordable. BOYA falls into the category of being neither cheap and low-quality nor excessively priced. We aim to strike a balance by offering products that are affordable, fully serviceable, and come with a 2-year warranty. Our official presence in India sets us ahead of our competitors and instills confidence in our customers.
What policies does BOYA have in place for its customers?
We prioritize customer satisfaction in our after-sales services. Our services are facilitated through our network of dealers, providing hand-to-hand replacements and on-site replacements when needed. Customers can register on our website to access service details and contact us directly for support. We are committed to ensuring a seamless experience for our customers.
What message would you like to convey to the Indian market?
The Indian market is vibrant, with individuals of all age groups eager to engage in social media and share their knowledge. Content creation is about spreading knowledge and expressing oneself. BOYA offers products that enhance the content creation experience, providing quality at affordable price ranges. We invite all content creators to explore the possibilities with BOYA and create exceptional content with our range of products.
Covered By: Mobility India / Boya
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