ERD, the renowned manufacturer and supplier of electronic products, has successfully completed its 25-year journey.
During an exclusive interaction with Mobility Magazine, Mr. Sanjeev Bhardwaj, Founder & CMD, ERD Group, takes us through the journey of his 25 years in manufacturing in India, the hurdles and challenges he faced, and how he has overcome them to create a very strong position in the market.
ERD Group is one of the leading manufacturers and suppliers with expertise in offering a wide gamut of electronic products, namely chargers of various options like travel chargers, car chargers, and mobile battery chargers. Apart from the chargers, the brand also manufactures multiplug USB data cables, mobile phone batteries, LED downlights, LED COB spotlights, LED surface lights, PoE switches, HDMI cables, Patch cords, power supplies for various products, etc.
Talking about the journey Mr Sanjeev says, “We have been the first movers in the manufactures in charging segment and have a complete range of products, and all our products are in-house. With this extensive distribution network, we can ensure a greater reach to our customers.”
Pioneers of Manufacturing
ERD has been one of the pioneers in manufacturing in India and has embraced “Make in India.” The products merge the technology and help us deliver innovative technology that help the consumers to increase the accuracy of their operations.
The brand uses the latest technological innovations for different products and also uses technology extensively in our internal processes. This gives us a competitive advantage. ERD leverages complex design, simulation, and innovative technologies to develop the look and mechanical design of our products.
Strategic Positioning
Over the past 25 years, the brand has been able to establish a niche position in the IT & Mobile Phone Accessories segment by virtue of its state-of-the-art facility to manufacture products under strict quality control standards. Every manufacturing process is well institutionalised and equipped with precise testing instruments to control production and product quality. Every component is screened and tested to ensure 100% quality.
At ERD, the products are manufactured using fine-quality raw materials under the supervision of experienced professionals. The ERD line of electronic products is quality tested before delivery to ensure that they are flawless and defect-free. All of the products are well-known for their low power consumption, durability, and high performance.
Extensive Distribution network
The brand has established itself as the pioneer in the manufacturing of IT & Mobile Phone Accessories products in India. ERD has an extensive distribution network and brings each brand’s story to life through an extensive distribution network across numerous geographies, categories, and channels.
The brand is thankful to all of its customers and suppliers who have partnered with us over the years and to all of our dedicated employees who have been instrumental in our company’s growth and success.
Company’s extensive distribution network permeates India, allowing an aspiring yet underserved vast population access to high-quality technology at attractive price points. This makes ERD the preferred choice in India’s fast-growing market.
ERD CARE FOUNDATION, also a sub-wing of ERD Group, undertakes various philanthropic and corporate social responsibility activities, like organising camps for differently abled and elderly people, donating electric tricycles, wheelchairs, walker, sticks etc.
While concluding, Mr. Sanjeev Bhardwaj says, “We recently launched Bluetooth speakers and Bluetooth neckbands, TWS will be launched soon. We thank our channel partners for supporting us. We want to be a part of “Make in India,” and we have a very vast range of distributors, and we plan to have a few more factories. We believe in giving the best back to society, and we have the ERD Foundation, too.”
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