CASHe, India’s Fin-Tech enabled app only lending platform to salaried millennials today announced that its Board of Directors has appointed Yogi Sadana as interim Chief Executive Officer, effective immediately. Yogi Sadana will be succeeding the outgoing CEO, Ketan Patel who left the company to pursue other opportunities. Besides managing the role of the CEO, Yogi will continue to serve as the CFO of the company, a title he has held since joining the company in 2017. Over the years, Yogi has played a stellar role in the company’s business, capital raising and financial strategy. Yogi Sadana, a Chartered Accountant brings in over 15 years of rich finance, strategy, business experience and has worked in leadership positions with large multinational organizations in the past.
“Yogi is the right person to lead CASHe into the future, given his experience and background in business and finance and his proven ability to drive results,” said V. Raman Kumar, Founder, Chairman, CASHe. “We are on a positive growth trajectory at CASHe and are very well-positioned to continue building on our strong performance in the previous financial year. I am excited to work closely with Yogi to ensure a seamless transition and charter CASHe on to its next phase of growth and market leadership. The entire CASHe Board is committed in its support to Yogi as he takes over the reins from Ketan Patel in these exciting yet challenging times”, he added.
“I am truly honoured to lead our extraordinary company as CASHe’s interim chief executive officer,” said Yogi Sadana. “I look forward to continuing to work closely with our young team and under the able guidance of our Chairman, Raman Kumar and the board of directors. Together, we will provide exceptional financial products to our customers backed by our cutting-edge technology and customer service. CASHe will continue to be a great place to work for all our talented employees”.
Globally, the report highlighted that about 35% of conversions are driven by retargeting while 65% are the result of UA(User Acquisition) campaigns. Overall figures for retargeting adoption are mainly driven by gaming, which is by the far the largest vertical.
