Cellecor has been the beacon of innovation in the audio and wearable technology industry. During an exclusive interaction with Mobility Magazine, Mr. Ravi Agarwal, Founder and CEO, Cellecor talks about the strategic positioning of the brand, the evolving trends, and the strategies for taking the brand to a higher level.
1. How has Cellecor been able to sustain itself?
It has been challenging for the company to curve out its own niche throughout the years, but not impossible. It took us some time to realize what our customers were seeking, but once we did, we followed the right route and continued to do things that made our customers happy. We repeatedly discovered that although consumers want to get the latest technology, their budgets prevent them from doing so. We started producing for them as a result, keeping them happy with our after-sales services as well. And that is how we have survived these years and how we will continue to survive in the days to come.
2. Discuss the evolving trends in the wearable Industry and how Cellecor is shaping them.
The two types of wearable technology are basic and smart (app-based). Because India is a price-sensitive market, there is a greater than average demand for inexpensive wearable technology. As a result, fitness bands have always held a dominant position in the market.
India has embraced the trend of wrist-worn electronics and encouraged numerous tech-first and other businesses to experiment with innovation. Because of this, storied watch companies like Titan and others are now selling wristbands with technology. A wide variety of wearable technology is already available on the market, and India is seeing an increase in demand for smart wearables. Wearable technology has the potential to establish India as a global leader in cutting-edge technology, much like Apple did for the US. The majority of us chose foreign electronics over domestic ones because of their high quality, degree of innovation, and widespread appeal.
Thanks to our improved R&D, greater domestic manufacturing, and a surging number of digital entrepreneurs in India, Cellecor can now narrow the gaps and keep doing so. Our nation is already producing ground-breaking wearables that might top worldwide bestseller lists.
The acceptance of wearables made in India by Indians will strengthen domestic businesses’ standing domestically and provide them the opportunity to seek success internationally thanks to their high quality, fashionable design, and reasonable pricing.
3. How do you see the Future of Audio and Wearable tech?
Though the concepts of wearable technology devices and completely wireless audio equipment are not new, an enormous number of new goods have entered the market as a result of these developments in technology and affordability. The day of clunky armband holders for smartphones is done. People now have access to a wide range of alternatives, including smart audio devices, smartwatches, smart eyewear, and fitness trackers, because of advances in technology, motion sensors, and enhanced sensitivity.
And because we are recognized for producing economical, cost-effective products, our only goal is to advance while keeping costs down. It leads our customers to favor our products going forward
4. How do you optimize your skills to achieve the growth targets?
For its digital marketing efforts, Cellecor’s marketing strategy will always be at the forefront. When it comes to aggressive social media marketing campaigns that frequently feature celebrity endorsements, collaborations with social media influencers, and cutting-edge marketing strategies like community building, we will never fail. Customers adore it when they can get a high-quality item at a reasonable cost. Since the majority of high-end smartwatches, televisions, and other trendy items are not inexpensive, cellecor is an exception. Offering dependable electronics at a reasonable price is one of cellecor’s marketing techniques. Our ideal target market for investments is the millennial generation, which is not just young individuals.
5. Discuss the thoughts on manufacturing in India, its prospects, loopholes etc.
In order to take advantage of the government’s proposed Product Linked Incentive (PLI) program for wearable companies, Cellecor Gadgets, a homegrown company that sells goods including smart televisions, TWSs, speakers, and smart watches, would be moving the majority of its production from China to India.
Additionally, the firm has aspirations to expand its local manufacturing and R&D capabilities in India; it has already made attempts to create its own in-house Cellecor lab. also preparing to expand the channels both domestically and internationally However, there is a restriction that we anticipate will come into play later: we must simultaneously educate our customers and instill confidence in our brand. We also want to do this in the future as well.
6. Where do you foresee your brand on the manufacturing map of India?
First of all, Cellecor recognizes the importance of craftsmanship and attention to details in producing top-notch quality consumer electronic products. We will ensure that all our products are crafted with utmost precision keeping comfort and style in mind. As a brand that has been thriving on innovation backed with 12 years of industry understanding, we are going to integrate cutting-edge equipment and facilities to produce state-of-the-art audio and wearable products. Government programs like “Make in India ” and “Digital India” open up a favorable manufacturing environment for us with various incentives, tax breaks and simplified procedures. This will help us keep the manufacturing cost low, offering us a competitive advantage. Our cost-effectiveness is one of the key USPs to cater to a larger audience base without compromising the quality. In a nutshell, by capitalizing India’s skilled labor force, strong R&D team, advanced technological infrastructure, cost effectiveness and access to a larger consumer market, we are going to stay ahead of the curve. We are highly excited to embark on the journey to place Cellecor as one of the leading players on the manufacturing map of India.
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