coocaa, a leading provider of smart TV’s, system R&D, and content operating systems, today launched Coolita OS, the brand’s very first self-developed smart TV operating system (OS), at the Coolita Global Launch event. Initially available in select Southeast Asian markets including India, Indonesia, Thailand, and Vietnam, the new OS is set to transform the smart TV experience, delivering a lighter, smoother, and more convenient user experience for today’s Internet-driven generation.
“We are excited to announce a new technology direction with the launch of our very own smart TV operating system, Coolita OS. This revolutionary new operating system is the fruit of our deep understanding of evolving consumer needs coupled with our team’s rich engineering expertise and strong dedication to making smart TV experiences more accessible to all,” said Raul Hua, General Manager of Coolita Global Business Department. “Through our ongoing innovation and strategic partnerships, we hope to create a bigger, better smart TV ecosystem, which will bring about new industry collaborations that will result in even more trendy and technologically advanced products for people all around the world to enjoy.”
The over-the-top (OTT) TV market continues to develop and expand across the globe, by and large due to the pandemic and the increased amount of time that people are spending at home watching TV. Although, smart TV’s tend to be pricey owing to the complex hardware and software installed on them, many households in Southeast Asia are looking for budget-friendly alternatives that can satisfy their demand for access to quality entertainment, including TV shows, movies, games and more.
In addition, those that are using smart TV’s generally have three major pain points: a lack of TV memory space due to the size of the OS itself, frequent system freezes, and complicated user interfaces.
Armed with these market findings, coocaa has launched Coolita, a new sub-brand that focuses on TV OS and services development, its proprietary solution to these evolving consumer needs.