PLAY offers affordable, elegant, and super-classy wearables that are more than just random electronic devices.
During an exclusive interaction with Mobility Magazine, Mr. Vikas Jain, Co-Founder, PLAY, elucidates how the brand has strategically positioned itself and how the company is consistently evaluating techniques and strategies to identify and forecast future market opportunities to capture growth.
Brand Positioning
PLAY has successfully positioned itself as an Indian consumer technology brand to equip the youth with state-of-the-art, trendy, and futuristic smart wearables that are laced with swanky designs and outstanding quality.
PLAY has a robust R&D which equips the brand to offer the best quality products in the connected lifestyle space appealing to an aspirational audience.
Consumer-Centric brand
PLAY is an Indian consumer technology brand working on a mission to equip youngsters with trendy, and futuristic smart wearables with top-notch quality. We are the only brand in India that offers PLAY-AT-HOME-SERVICE where any defective products and customer complaints are handled at the customers’ homes. We are constantly talking to our users to understand their needs and address them with our next-generation products.
R&D Plays a Pivotal Role
We live in an era where the most exciting advances in future technology have changed our world and will continue to amaze us, whether it’s improving health, security, using artificial intelligence, or just making entertainment better.
PLAY has embarked on a journey to continuously look for ways to make aspirational high technology easily accessible. Consumer focus and R&D are the ‘DNA at PLAY’ and we have already started seeing fruits through our R&D Innovation Center. The industry has never been more exciting in terms of the technologies available to bring forth a never-before-experienced consumer delight. We also hope to see some ground-breaking innovations in the personal health and fitness category, especially as we build synergies with global medical and wellness insights.
Scope of Smart Wearables
This segment is growing at 150% YOY and we will see immense innovation in both hardware and software. The Indian consumer is aspirational and adapts to new technology easily. This will push companies to innovate faster to meet demands.
Scope in the Audio Segment
We see a huge scope in the audio segment. Over the years, portability and mobility have been some of the factors driving the increase in demand for wireless mobile devices. These trends, coupled with an increase in the demand for consumer electronics used for entertainment purposes, are expected to stimulate the demand for wireless audio over the forecast period.
Opportunity in Make in India
India is gradually progressing on the road through the Government of India’s initiatives like the National Manufacturing Policy, which aims to increase the share of manufacturing GDP to 25% by 2025, and the PLI scheme for manufacturing, which was launched in 2022 to develop the core manufacturing sector at par with global manufacturing standards.
PLAY is the first company in India to move production to India and we are committed to doing our bit to push innovation in manufacturing, in India.
Future Road ahead
We are a young and growing brand and our focus right now is to serve our customers’ aspirations with high-fashion technology products accompanied by a good software experience.
We are currently looking at piloting more new technology to design new products for youth. We see huge potential in the smartwatch category and plan to explore it in the coming year. PLAY will also enter new categories in the near future.
Going ahead too, design, innovative technology, and R&D will be the main areas we continue to focus on and steer growth in.
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