East Sun Electronics, based out of Pune, is one of the leading manufacturers of power products and solutions. During an exclusive interaction with Mobility Magazine, Mr. Piyush Bardia, Partner, East Sun Electronics discuss the various strategies the company has incorporated to boost manufacturing in India.
Discuss the range of products.
It offers customized solutions for all types of USB mobile chargers, car chargers, power adapters, IoT power solutions, EV chargers, power banks, chargers, GaN chargers, etc. EAST SUN’s state-of-the-art certified manufacturing unit in Pune has a production capacity of 25 million chargers per year and 4 million power banks per year.
The manufacturing lines are comprised of the latest industry machinery and a fully equipped reliability lab.
Take us through the R&D
Our R&D team endeavours to develop innovative solutions by leveraging a collaborative approach to build a strong manufacturing ecosystem. The unveiling of the state-of-the-art R&D Center marks a significant step, aligning with its vision of innovation, sustainability, and growth. As the conglomerate looks towards the future, its commitment to enhancing Indian manufacturing and delivering high-quality solutions at competitive prices.
R&D has developed and strengthened a common quality management system and production technology. Also, in order to meet customers’ requirements accurately, not only for quality but also regarding cost and delivery, East Sun Electronics is advancing improvement activities from diverse perspectives such as development, design, procurement, manufacturing, and quality.
What has been the vision of the company?
East Sun Electronics aims to improve manufacturing technology, establish a manufacturing system with enhanced efficiency, and continuously strive to strengthen its overall manufacturing system.
East Sun Electronics’ experienced team of professionals offers reliable and high-quality services for custom product development. It offers customized solutions for all types of USB mobile chargers, car chargers, power banks, wall chargers, adapters, IoT power solutions, EV chargers, power banks, etc.
Discuss your take on manufacturing in India.
The departure of several Chinese brands has presented local players with new opportunities, although competing directly remains challenging. The emphasis now is on nurturing growth and resilience, particularly in the wake of recent global challenges and opportunities and the ongoing pursuit of the ‘Make in India’ initiative.
Due to its low labour costs, India is an alternative to China. In India, both semi-skilled and unskilled labourers are available in abundance.
We think that all the technical graduation courses, including engineering courses, must include a minimum 6-month internship for each and every student. This will make the student’s workforce employment ready.
So that the Make in India growth story should not be hampered by a scarcity of skilled technical manpower. This will stimulate sustainable growth and transform India into a skilled-design-innovation-linked country as a manufacturing hub.
This would not only encourage investments in production capabilities but also channel funds into research and development. This shift can foster a culture of innovation, ultimately enhancing the competitiveness of Indian industries globally.
On the manufacturing map of India where do you see yourself?
Mr. Akshay Surana comments, “In the recent Budget 2024, the Ministry of Electronics and Information Technology sets an ambitious goal of making India a $300 billion powerhouse by 2025 that not only aligns with the government’s overarching objectives but also holds the potential to create employment opportunities, particularly for the youth, contributing to the broader goals of the ‘Make in India’ initiative.
We also believe that the GOI should form 5-8 Electronics SEZs in India, which will help to create a great eco-system for the electronic industry in India, where we can overcome imports of various components and raw materials required for making the products.
We see a huge scope in manufacturing, and with the new policy, India will soon become the electronic manufacturing hub. Currently, India has an edge over the other countries for cheap labour. East Sun Electronics aims to be ahead of the manufacturing curve in India by providing the best quality products.