ELECTROLINE is India’s leading Gadget Accessory & Consumer Electronics brand. During an exclusive interaction with Mr. Shivank Vishnoi, Head- Sales and Marketing, Electroline discussed in detail regarding the brand policy, brand image, competitive features and business growth.
Tell us the milestones achieved so far.
Electroline is the very first company in India to manufacture HDMI cables. It offers a gigantic range of high-quality electronic products at very reasonable rates. Within the past few years, we have forayed into various other products, like IT peripherals like mouse etc, mobile accessories etc.
All our electronic products are very well known in the market and are in huge demand due to our excellent quality, reliable service, timely delivery, and reasonable price. We have always aimed to manufacture excellent-quality gadgets at an affordable price while focusing on both prices as well.
What is the vision and mission of your brand?
The vision of the company is to stay focused on manufacturing a huge range of products ranging from mobile accessories, IT peripherals. Electroline had been incorporated keeping in mind the needs of the consumers and provide the best innovative products at the most affordable costs. In the rapidly emerging technology, Electroline is the brand that brings forth an expanding portfolio of mobiles, IT peripherals targeting today’s youth with first-in-class technology.
Detail us on the varied products that you deal in.
Electroline started its journey as an electronic brand in 2006 and deals in headphones, HDMI cables, power banks, mobile chargers, car chargers, wireless Bluetooth speakers, headphones, chargers, data cables, and much more. Today, Electroline is India’s leading gadget accessory and consumer electronics brand that caters to the needs of connected consumers and people on the go.
How do you position your brand in the market?
As per our tagline “Keep moving,” we believe in being contemporary with technology, and as far as variety is concerned, it’s like “you name it, we have it.” We pride ourselves on providing the most durable and stylish accessories.
Electroline, based out of Noida, has worked hard to be the most reliable brand in electronics products and accessories in India, to get the best quality for their customers so that they face no problems during installations or reselling of the products. We believe in developing the product with quality reengineering and also applying new ideas successfully in practice through innovation and new ideas.
How have you been able to tap the manufacturing opportunities?
The manufacturing sector in India has shown considerable growth over the years, with the government’s initiatives and policies contributing to its development. The aim is to create a smooth system where entrepreneurs and small business owners can easily overcome technical or procedural glitches. Hence, we feel that there are a lot of manufacturing opportunities in India.
Growth in domestic electronics production will be primarily driven by technology adoption, increasing affordability, and sustainability. Increasing affordability and mobile penetration have created a strong market for electronic devices ranging from smartphones to home appliances, and we tap these for future growth.
Trace us through the future roadmap in the next 5 years. Being a prominent player in the Indian market, Electroline consistency is the key to be a gamechanger. We have always focussed on upgradation and innovation and would continue to do so. Electroline would create trendy, powerful and attainably priced SMART devices that bring the latest technology on the market to users around the world at the best price.
Covered By: Mobility India / ELECTROLINE
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