Based out of Mumbai, ETAR is one of the India’s most progressive consumer mobile accessories brands. During an interaction with Mobility Magazine, Mr. Karnaram Mali, Founder, ETAR Mobile Accessories, discusses their brand policy, the trends in the Indian mobile accessories market and the factors driving the mobile accessories industry.
Product Portfolio
ETAR deals in Bluetooth Neckbands, TWS, Speakers, Earphones, Batteries, Data Cables, Mobile Cases, Mobile Stands and more and provides them at an affordable price range. The ETAR team has seasoned and talented professionals with decades of experience in the design, development and marketing of lifestyle products working for them.
Market Trends
The Indian market provides immense business opportunities for all the players. ETAR has been growing at a high annual rate and hopes to gain more business in the next 2 years. The customers have shown trust and faith in the ETAR’s products, which is evident in the brand’s success in the market.
Talking about the trends, Mr. Karnaram Mali, ETAR, says, “The Indian mobile accessories market is booming, and the brands with good-quality products with an affordable price range are being appreciated and well-accepted by the Indian consumers. ETAR strives to offer the best quality at affordable prices and constantly updates their products with the latest technologies trending in the market.”
Brand Positioning
ETAR is a leading global Smart Device brand driven by a perfect synergy of product quality, wide range and affordable pricing policy. The brand is dedicated to creating a better experience for customers through innovative technology.
R&D
The brand manufactures Chargers, Cables, TWS and Neckbands in India and aims to manufacture more products in the next three years. Currently, ETAR has a range of 1500 different products and models. The market keeps changing with the emergence of new technologies and customer preferences. The India market is growing at a rapid pace offering ample scope for the brands. ETAR believes in providing quality products at affordable prices with strong and attractive packaging that appeals to customers. ETAR puts in a lot of hard work to manufacture products without compromising on quality. The brand believes that boosting manufacturing capabilities is vital to putting the nation on the global manufacturing map, and plans to expand their manufacturing facilities further with a steadfast commitment to Make in India.
It has been a year since ETAR entered the Delhi market, and the brand plans establish its business there and in FY2023-24, plans to launch many innovative Neckbands, Chargers and other products.
Mr. Karnaram Mali, “We are planning to launch many new trending Neckbands, Chargers, etc soon. Our brand keeps itself updated on the latest and trending products in the market with a focus on quality and trust. The more our customers put their faith in our products, the stronger we grow and can make a mark in the domestic and global markets.”
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