Flipkart announced an exclusive partnership with Ola, a mobile app for transportation, to offer its customers an opportunity to experience Lenovo Vibe K5 Note, straight from the Ola app before customers start buying it on Flipkart. It is the first time ever that a smartphone will be available for preview through an on-demand platform, at the customer’s doorstep within 3-4 mins of requesting an Ola Prime cab.
The campaign, aimed at providing a one-of-its kind experience to thousands of Lenovo fans, will be rolled out in five cities- Mumbai, Delhi, Chennai, Bangalore and Pune starting August 1st, 2016. Customers booking a ride with Ola Prime on August 1st and 2nd, can unlock a new category on the Ola’s App VR-RIDE on August 3rd, while customers taking an Ola Prime ride on August 3rd and 4th, can unlock the category on August 5th and August 6th. This exclusive partnership, will enable Ola Prime customers to experience Lenovo Vibe K5 Note and its AntVR headset.
Speaking on the partnership, Ajay Yadav, VP- Mobiles at Flipkart, said, “Taking customer experience to the next level, we have partnered with Ola to offer users, a hands-on experience of the Lenovo K5 Note. As part of the pre-launch, customers who take an Ola Prime ride will be able to request for a device preview at their doorstep.” He added, “Flipkart believes in bringing the best experience to its consumers and the K5 Note is the complete experience device with Theatermax and Dolby Atmos. We are certain through Ola, all the smartphone and technology lovers will get a chance to get acquainted with this latest device.”
Raghuvesh Sarup, CMO and Head of Categories, Ola, said, “Ola’s customers will be the first in the country to preview the much awaited Lenovo K5 Note before it becomes available for sale exclusively on Flipkart. Through the specially created VR-RIDE category on the Ola app, customers can experience the smartphone with the same ease as requesting a cab ride. The Ola app is used by millions of Indians everyday as the first choice of mobility and an enhanced experience like this take it to the next level. Our association with Flipkart is the coming together of two home grown Indian brands, bringing a first of its kind experience to delight thousands of tech and mobile savvy users on our platforms!”
The launch date of Lenovo Vibe K5 note is set for August 4, 2016 and will be exclusively available for sale on Flipkart and for experience on the Ola app.