FUJIFILM Corporation is excited to announce a collaboration with 21st Century Pop Icons BTS S with the introduction of its Instax Mini 11 BTS Butter version, the latest edition to the popular Mini 11 instant camera family.
BTS is a seven-member South Korean group that debuted in 2013. With numerous platinum-selling singles and albums and two Grammy nominations, BTS is one of the most famous and influential artists in the world. Their song “Butter”, the top summer song of 2021 according to Billboard, was the inspiration for this unique collaboration with Instax.
Speaking on the launch, Mr. Koji Wada, Managing Director, Fujifilm India Pvt Ltd said, “Instax is our most youthful brand which gives consumers a power to express themselves through photographs. It is our commitment to introduce newer product innovations for our consumers that gives them this power to share their emotions in the most unique and personalised manner. With the new camera edition, we are integrating a larger set of audience that is looking to show their love and appreciation towards Korean pop-culture with a personal touch.”
Commenting on the new camera edition, Mr. Arun Babu, General Manager, EID, Optical Devices and Instax Division, Fujifilm India Pvt Ltd said, “The Instax Mini 11 is a great product offering from our Instax division. We have witnessed a great demand for the camera in the Indian market and with the new ‘Butter’ edition we are aiming at catering to a much larger audience. Instax is a product that is loved by all and has a global reputation of being the best and similarly BTS is a globally acclaimed boy band which is deeply loved by its fans. With this collaboration we are offering the fans of the group a chance to express their love to the group through Instax.”
The Instax Mini 11 BTS Butter version, like all Instax Mini 11 cameras, is designed to combine optimal portability with a fresh, trendy look. The BTS Butter version takes this look and adds special accents for BTS fans, including a vibrant Butter Yellow body with a colorfully designed bezel and matching shoulder strap, along with fun shutter button accessories including a jeweled look and the Butter heart emblem.
