Fujifilm India Private Limited, a pioneer in imaging technologies has announced Mr. Tarun Khiwal, one of India’s leading fashion photographers, as their brand ambassador for promoting its Medium Format GFX range of mirrorless cameras. As part of this strategic partnership, Fujifilm India will roll out various brand-building initiatives with Tarun Khiwal for its GFX range of cameras and lenses. This new relationship will help Fujifilm to further enhance its positioning in the camera industry, and also amplify the awareness and excitement around the X and GFX range of mirrorless cameras.
Mr. Khiwal is one of the most renowned names in the Indian fashion photography industry. Recognized and featured internationally, his experimental style and finesse have transformed fashion photography in India, giving it a global edge while also ushering in a new era of exploration. His unmatched visual style stems from his Indian roots, and transcends them to speak a contemporary language. Instead of following Western trends and masters, he has crafted his own rare style by drawing inspiration from his personal treasure of memories and experiences.
Commenting on the announcement, Mr. Koji Wada, Managing Director, Fujifilm India Pvt Ltd, said, “We are excited to on-board Mr. Tarun Khiwal, onto our platform of X and GFX photographers as an ambassador. A brand himself, Mr. Khiwal has time and again showcased his creativity through his projects. This new relationship will not only help Fujifilm further boost it’s positioning in the industry but also amplify the awareness and excitement around the X series range of mirrorless cameras. We are really excited to have him as the face of the Fujifilm X and GFX Series and are looking forward to a wonderful journey of adventure, aesthetics and inspiration.”
Sharing his excitement on collaborating with Fujifilm India, Mr.Tarun Khiwal added, “I am thrilled to be associated with Fujifilm and looking forward to capturing and experiencing the cutting-edge technology that the brand offers. This association will provide me with an opportunity to engage with the camera enthusiasts and reveal the power of innovative technology through Fujifilm’s range of GFX series cameras. With mirrorless technologies increasingly dominating the world of photography, I believe, Fujifilm offers the finest medium format mirrorless cameras that help photographers realize their truest vision.”