As per the recent Assocham survey-cum-analysis, products worth Rs 25,000 Crore will be sold this festive season. With the increase in better infrastructure in terms of logistics, broadband and Internet-ready devices the sales will go up not only in metros but in tier 2 and 3 cities as well. The major chunk will come from these cities where internet penetration has increased in the recent past. Analysis of Google trends of the past 7 days has been studied through, which has set the mood of online shoppers before the major players like Amazon, ShopClues, Flipkart, Snapdeal announced their festive sales starting from 1st Oct.
Increased ‘Online Shopping’ in regions like Tripura, Sikkim, Mizoram, Meghalaya, Andaman and Nicobar Islands in the past 7 days has been showed by the Google Trends. Further Google Trends shows that under related query search for online shopping sale has increased by 250 % whereas the search for ShopClues Offer after the launch of its ‘Lowest Price Online Challenge’ has increased by 80%. Snapdeal stands tall at +300% in this region.
Web portals with their certain tag-lines that are certainly gaining popularity and customers are trying to make the best use of this for their festive season shopping are ItneKumMein from ShopClues, The Great Indian Festival from Amazon, The Big Billion Days from Flipkart and Unbox Diwali Sale from Snapdeal
With exclusive privileges and financial benefits, the online marketplace ShopClues, Flipkart, Amazon and Snapdeal has also backed the entire sale by offering additional discounts through its strategic partnership with various banks ICICI Bank, Standard Chartered, American Express, HDFC etc. Few players are even providing interest-free zero-cost EMIs, in select cities, across all of its product offerings.