Foodies in the City of Joy will not have to worry about cash anymore as they can now pay for their cravings using MobiKwik digital wallet which today announced associations with most iconic food outlets in Kolkata. MobiKwik, which is aiming an annual Gross Merchandise Value (GMV) of $10 billion by end 2017, is planning to spend Rs 300 crore for expansion aimed at growing its user base from current 50 million to 150 million in 2017.
Popular eateries like Kalika Mukhorochok at College Street, Lakshmi Narayan Shaw & Sons at Hatibagan (Beadon Street), Paramount Sherbets & Syrups at Bankim Chatterjee Street, Putiram and Malaikari at Surya Sen Street, Kusum Rolls at Park Street, Camac Fast Food Point at Camac Street, Kocoa Mania at Lord Sinha Road, 6 Russel Street, Vardan Market stalls, Raj snacks at Nagore Bazaar, Decker’s Lane, Indra Mahal at Esplanade, New Chowringhee at Cabin Esplanade, Lord’s More, Maharani Southern Avenue, Tripti at Garia, Baba Ka Dhaba at Garia will now accept payments through MobiKwik.
Vineet Singh, Chief Business Officer at MobiKwik said, “These associations will help customers enjoy delicious flavours at these outlets without worrying about cash. We are glad to partner with these prominent outlets as this will create more awareness about digital payments at these places. We are working to make MobiKwik payments ubiquitous in India.”
Customers of these outlets can pay securely with MobiKwik in just two steps with OTP (one-time password). Upon sharing the mobile number with the billing operator, the customer receives an OTP. The OTP needs to be shared with the billing operator to complete the payment process. An OTP is valid for only transaction on a computer system or any digital device.
MobiKwik has tied up with multiple offline service providers and retailers in organized and unorganized sector including Big Bazaar, Croma, NHAI, Pantaloons, Ezone etc. In December 2016, the company partnered with Amul with an aim of converting 20 percent of transactions at Amul stores to digital.
