Indus App Bazaar, India’s indigenous app store, by Indus OS, has crossed the 100 million users milestone, resulting in 10x growth in its user base, in the last 18 months. The app store that is designed to help users discover new and trending apps in the language of their choice with over 400,000 apps in English and 12 Indian languages, recorded 3.5x times app installs since January 2020. The usage of apps in Indian languages on the platform has increased by 2.2x during the pandemic with Hindi, Marathi, Gujarati, Tamil, and Bengali emerging as the top languages with most app downloads.
Indus App Bazaar continues to provide a seamless platform for users to explore and consume personalized content and apps. Key features such as no mandatory sign-in through email id, availability of apps in multiple languages; coupled with AI based personalization, which ensures a smooth app discovery experience, has popularized it among users in India.
The highest number of users on the app store are from the states of Maharashtra and Uttar Pradesh followed by Gujarat, West Bengal, Karnataka, and others. Among cities, Hyderabad has the highest number of users on Indus App Bazaar followed by Mumbai, Thane, Mumbai Sub, Kolkata, Pune, Chennai, and Bangalore.
Rakesh Deshmukh, Co-Founder and CEO of Indus OS, said, “We are excited to join the 100-million-users club, and proud of how far we have come. The regional language proposition is strongly rooted in our product’s DNA; we want every user to discover and download apps in their preferred language. It is becoming increasingly evident that the next wave of growth in mobile-based services, apps, and content will come from non-urban markets and non-English users. Our success so far indicates that our strategy of developing solutions for these audiences is well-directed and will prove to be a game-changer for the industry in the years ahead. We are proud to be both “Made in India” and “Vocal for Local” as we try and address the needs of Indian consumers.”