Jai Kartar Digitech Pvt. Ltd. (Jack Martin), incepted in 2005, is one of the leading consumer electronics, consumer durables, IT, and mobile accessories companies with a large Pan India network. During an exclusive interaction with Mobility Magazine, Mr. Sumit Khubchandani, Managing Director, Jackmartin, talks in detail regarding the brand policy, the vision of the brand, and the strategies and way forward.
What has been the vision and mission since the inception of the brand?
Jack Martin is a lovechild of mine, and it was born in 2005 when I was putting across so many ideas and long-term visions. Since I had a love for music, I felt the need to pursue it and create a space where people would experience rich music and feel exactly what they wanted.
Jack Martin holds the power and potential to heal you with its constantly renovated set-up and products that we come up with after thoroughly reading the market analysis and user personas.
How have you been able to strategize with this vast experience?
Jackmartin has a process that plans and functions with a deep understanding of industry dynamics and competitive landscapes. Leveraging this knowledge, we collaborate and develop data-driven strategies that not only address immediate goals but also position the organization for sustained growth and success. I have been blessed with a team that not only resonates with my goals but also keeps me on my toes to keep coming up with new and better ideas to uplift a specific category or the overall brand.
How do you see tapping the evolving trends as potential opportunities?
Music has a wide field to play on. To get the window opened for these quickly changing opportunities and resources to capitalize on these trends, we enhance our value proposition, differentiate ourselves, and capture new markets.
Discuss the wide range of products.
Jack Martin has a wide range of products that revolve around serving an experience. I understand the importance of creating memorable experiences through audiovisual technology, so we curated a set of categories to cater to every age group and interest, ensuring that there’s something for everyone to enjoy. So, the brand has a combined total of six major categories, which include party speakers, trolley speakers, soundbars, tower speakers, home theater, and LED TVs. Every category has its own USP and a dedicated market to thrive in.
My personal favorite out of all these are soundbars, which have a sleek, classic look and somehow manage to bring a modern touch to any room they’re placed in. The new models of our speakers have Dolby 5.1 Soundbars with HDMI ARC input built in them, which delivers digital sound and sets a new standard in the Indian market for audiovisual excellence. Our party speakers bring unbeatable energy to any gathering with powerful sound and dynamic lighting effects, perfect for creating and celebrating moments with friends and family. For those on the move, our trolley speakers offer portability and versatility, allowing you to take the party wherever you go. In addition to our standout categories, the Tower speakers offer room-filling sound and powerful bass, while our Home Theatre systems deliver a one-of-a-kind cinematic experience right in the comfort of your living room. And for those seeking stunning visuals to complement their audio experience, Jack Martin LED TVs provide vibrancy along with 4K displays.
Discuss the opportunity for audio segments in India.
The growth curve of the audio segment has been remarkable, with 3x increases in turnover year on year and continuous innovations driving the market forward. Over the years, we’ve witnessed significant expansion in both the consumer and professional audio sectors. This growth has been accompanied by a surge in turnover as companies capitalize on new opportunities and expand their product offerings to cater to diverse market segments. Innovations such as wireless connectivity, noise-cancellation technology, and voice assistants have revolutionized the audio industry, providing consumers with enhanced audio delivery.
How do you see the growth curve—the turnover, innovations? Looking ahead, we can anticipate the growth curve to remain robust as we continue to push the boundaries of innovation and develop cutting-edge audio and video solutions that meet the evolving needs and preferences of consumers. We believe that ‘Innovation is Culture’ and I cannot wait for everyone to see what we, at Jack Martin, have to offer.
Covered By: Mobility India / Jackmartin
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