Lava Launches Z Series Premium Smartphones – Z25 and Z10

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LAVA International Limited announced the launch of ‘Z Series’ of smartphones – Z25 and Z10.  These smartphones mark the entry of Lava in the premium smartphone category and are testimony to the company’s renewed focus and investment towards in-house design, quality, manufacturing and supply chain.

Both the smartphones offer best-in-class camera and finest design quality. Additionally, Lava Z25 sports a fingerprint sensor which lets users unlock the phone in 0.16 seconds.  Priced at INR 18,000/- and INR 11,500/- respectively, Lava Z25 and Lava Z10 will be available in select retail stores in Delhi from March 23, 2017.  The phones will be available in other cities in a few weeks’ time.

Commenting on the launch, Gaurav Nigam, Product Head, Lava International Ltd, said, “Lava Z series is a result of our continued innovation and focus on in-house research and development over the last 7 years. Over these years, we have developed a team of over 700 product development and design engineers in India and China collectively – the Z series is an output of our collective focus, as an organization, on in-house R&D. Lava Z25 and Z10 are packed with premium features of Camera, Fingerprint, Design and Durability that go well beyond the conventional boundaries in this price segment. Further, Z series is a premium product category for us which is born out of our end-to-end control on entire product value chain – from design to manufacturing”.

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