Direct-to-consumer firm Mensa Brands communicated that it has acquired the wearables brand Pebble for an undisclosed sum, marking its foray into the smart wearables segment.
Pebble is a lifestyle electronics brand Founded in 2013 by the father and daughter duo, Ajay Agarwal and Komal Agarwal. It offers audio products, fitness wearables, and charging solutions, and has nationwide offline distribution.
Mensa works closely with partner brands to accelerate growth in digital marketplaces and D2C (direct-to-consumer) channels in India and globally. It currently has over 20 brands.
Mensa builds global digital first brands by partnering with the right founders and investing into their business. scales brands leveraging its expertise in ecommerce, technology, marketing, category management & demand planning. The brand takes brands global and drives their D2C sales. Mensa’s aim is to exponentially grow brands in the Home, Apparel, Beauty and Personal Care verticals.
The acquisition will help Pebble to expand its online presence and amplify marketing as well as brand-building activities.
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