Mi India, India’s number 1 smartphone and smart TV brand, today announced new updates to PatchWall 3.0 for all Mi Smart TVs in India. With its content-first approach, PatchWall has already made TV viewing a much more intuitive experience and now with these exciting features and upgrades, Mi India is focused on offering solutions that are more immersive, collaborative and interactive than ever before.
Designed specifically for the Indian market, PatchWall interface brings together more than 23+ content partners, both Indian and global, making it one of the largest content libraries on a Smart TV in India. In addition to this, it has content available in 16+ languages, thereby allowing users to search for content in their preferred Indian language. The new PatchWall update brings 3 new features including an immersive carousel, User Centre and Live TV.
Commenting on the new features, Eshwar Nilakantan, Category head for TV at Mi India, mentioned, “Mi TVs are growing in popularity and preference across all geographies in India and continue to be the best selling smart TVs in the market. Over the last 2 years, we have worked towards providing the best of hardware and software to our users and introduced features that truly amplify their content and user experience. Mi TV PatchWall was the first to introduce a Live TV section with Live News and now are happy to extend that to linear channels. By bringing features such as Immersive Carousel, User Centre, Live TV among others, we are looking at offering a more personalised and immersive carousel experience to our Mi Fans and consumers. ”
The new update brings a dedicated User Centre that acts as a personal hub for users. With the plethora of streaming content options available, the User Centre creates a unique personalized space. User Centre acts as a hub for a number of unique features such as ‘My Watchlist’ that lets you watch all your favourite content across apps and discover it via the User Centre page. My Watchlist also allows you to continue playing your last watched content and easy navigation to your wishlist or your subscribed OTT platforms. he personal hub also showcases the content that is trending, upcoming, and the one that is currently available on PatchWall so you never miss out on your favourite shows or movies.
The PatchWall 3.0 new update brings an immersive carousel that makes the title posters much more beautiful and impactful. Also, users can browse through a list of recommendations of similar content in tune with the current content they are watching on the carousel. The immersive carousel gives the patchwall users a unique and unmatched TV viewing experience with comprehensive details for all their favourite TV shows, movies etc.
Mi TV PatchWall was the first to introduce a Live TV section with Live News and now have extended the feature to linear channels as well, enhancing the Live TV experience for all PatchWall users. The catalogue of new live TV service providers includes live content from Hungama, ABP, Republic TV, EpicOn, Hoichoi and SunNXT. The regional experience is amped up under the SunNXT umbrella with Gemini, Surya, Udaya, Sun and KTV offering premier movies and shows in four Southern languages.