Mobatree, a pioneer in the manufacture of mobile batteries for over ten years, has expanded into a variety of other accessories while keeping the needs of consumers in mind.
Mobatree has been one of the pioneers in importing lithium-ion cells and assembling them to make them available for the Indian audience. They are also the ones who have made it possible for them to be manufactured in India. working to make India a lithium-ion battery import-free nation
Aim
The mission behind MoBatree is to provide users a platform to have all their mobile accessories in one place in all ranges. The main aim of the brand is to make accessories accessible and affordable for all those looking for variety, starting from the lowest to the highest price range.
Consumer Focussed
The demand for handsets and appliances has slumped due to high retail inflation but wearables and hearables seem to be booming with high growth in shipments and demand tailwinds from the pandemic
The brand has always kept the needs of the consumers in mind and the growing needs. Hence the brand has strategically undertaken the step of foraying into smartwatch earbuds and power bank segments.
Strategic Shift of focus
Mobatree has strengthened its strategic focus on smartwatches, earbuds, and power banks while shifting the focus from only battery manufacturing. Mobatree has realised that mobile phone accessories have not only become a style statement these days but are chosen for health reasons as well. Hence, the brand has come up with a wide range of mobile phone accessories that are colourful, unique and trendy, cost-effective and can help you track your health at the same time.
As per Mr. Varun Agarwal, Mobatree says, “We at Mobatree have always kept consumer demand as our prime forte and we have planned to come up with the most innovative products because we want to give the best to the customers.”
Foray into Other segments
The brand has come up with the Pink & White Desi Buzz-TWS with a power bank and smart pods. The Smart Pods are meant for smart people with 4 hours of music playtime, 1 hour of charging time, and 4 hours of call time. It also has Type-C Interface Charging, and the charging interface is a micro battery with a storage capacity of 60 mAh.
Keeping the health consciousness of consumers in mind, the brand has launched the Mobatree Smart Watch MBT 100 with calling and multi-tasking ability, along with calorie burn count and heart rate count. The smartwatch has an Amoled Touch Display and a 4.16 cm square colour LCD display with a round dial that features a complete capacitive touch experience to let you take control, effortlessly. It comes with a stress monitor that reads one’s HRV (Heart Rate Variabilities) to indicate stress levels.
Mobatree, the pioneers of mobile battery manufacturers, has released the MBT 303 All Rounder 5 In 1 Power Bank with LED Display Ear Buds. The MBT 303 All Rounder 5 In 1 Power Bank with LED Display Ear Buds has captured all of the attributes in just one pack. The power bank has a capacity of 150 mAh, which allows a longer time. Hence, one doesn’t need to charge the phone on an ongoing basis.
Future Plans
Mobatree plans to come up with new smartwatches during the coming festive season also. The brand plans to come up with attractive gifts for the consumers during the festive season starting Rakhi.
In addition, the brand foresees a lot of scope in smartwatch segment and plans to foray into that with additional products in ear buds. Mobatree plans to grow by leveraging its previously maintained goodwill in the distribution chain and strong relationships with all its stakeholders, including manufacturers, dealers, and retailers.
Mr. Varun Agarwal, Mobatree while expressing his future plans says, “We see a lot of scope in the smartwatches hence we are coming up with new attractive gifting products so that the consumers can cater to the loved ones. The earphones at Mobatree guarantee a precise acoustic overview for live performances with a newly developed dynamic driver. The smartwatches not only indicate the health but also help to master t work with the stylish a companion for everyday multitasking. “
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