Mobatree has been the most reliable brand for manufacturing of lithium batteries over the past decade. During an interaction with Mobility Magazine, Mr. Varun Aggarwal, Founder and Managing Director, Mobatree who elucidates the growing market trends, expectations for the upcoming year and unfolds the new path ahead.
Strategic Positioning
Mobatree aims to position itself as an affordable brand that offers the best batteries. It designs, manufactures, markets today’s and next-generation battery technologies used across a wide range of applications.
Varun Aggarwal says,” Mobatree aims to be one of the leading batteries manufacturers and plans to become the value for money brand offering best technological innovations. We plan to come up with some revolutionary products like 15000 mAh power.”
Mobatree boasts of offering a huge range of lithium batteries for Mobile Phone, Power Bank, Smart Watch, Bluetooth Speakers, Toys, Drones, TWS , Electric Vehicles, etc, which possess high performance, low maintenance. Some of the other key features include long life, easy installation, and durability. The brand has anticipated growth in the lithium battery segment and hence had started manufacturing in India.
Market Trends
Mobatree has realised extensive usage of the battery in various applications, such as UPS and motive power, is expected to fuel the market growth. Also, ongoing advancements in the industry such as the increase in annual deployed capacities for industrial batteries and stringent government regulations to control pollution are major drivers of the batteries market.
Mobatree has realized that the parameters of the customers have really changed, and the internet market is very adopted. Mobatree is a leader delivering advanced lithium-ion batteries for Electric Vehicles (EV). With over a decade experience in advanced battery technology, it continues to grow rapidly towards the realization of sustainable life.
Innovation is key
Mobatree incorporates the modern innovative technology to manufacture lithium-ion battery and employs various technologies to provide lithium-ion batteries with better performance, efficiency, and charging time options.
Lithium-ion batteries manufactured at Mobatree are characterised by lightweight and high energy density. These features make them suitable for electric current generation. They can be easily packed into smaller units, increasing portability. Mobatree aims to serve the Indian markets with top-notch battery technologies, know-how & added-value services under many well-known brands.
Make In India
Mobatree has been one of the pioneers in manufacturing of lithium batteries in India and are the only one which offers a wide variety of batteries. The batteries are light weighted and practically maintenance-free and offer some mitigating factors that make them more environmentally friendly.
The government is also taking steps to boost manufacturing like if duty is increased then the SKD is relaxed.
Future Plans
The brand plans to launch a wide range of products like 15000 MAh power launch revolutionary product. Mobatree also aims to launch products which are affordable for the OEM partners so that they get benefit of new technology.
Mobatree is committed to high quality engineering, manufacturing, and helping customers maximize productivity and performance. The brand also plans to come up with EV solar batteries and the batteries range starting from Rs 15onwards.
Mobatree has strategically shifted its focus on becoming a leader in the EV market by launching array of products which is the key to securing future competitiveness. The move is in line with the brand’s broad strategy to expand its customer base and provide the best innovative products to the consumers.
Talking about manufacturing in India & future plans, Mr. Varun says, “The government is trying to help manufacturers like day by day improve the increase in duty leads to relaxation in SKD. Consumers are educated and matured today hence we aim to come up with innovative products like good battery for ear buds, transparent power banks etc. Now its time to get international competition and bigger picture benefit is there.”
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