During an interaction with Mobility Magazine, Mr. Varun Agarwal, Director, Mobatree Manufacturers Pvt Ltd, explains their key focus areas, expansion plans, and future ventures. Mobatree Manufacturers, based in Delhi,has been a leading manufacturer and provider of a wide range of top-quality mobile batteries, chargers and cables under their brand name Mobatree. The brand is now, in addition to providing batteries, wants to widen their portfolio adding a gamut of other accessories such as smartwatches & smart bands and establish into a total mobile accessories brand.
What are your current key focus areas and how do you position Mobatree?
Since its inception, the Mobatree has been specialized in providing best-in-class lithium-ion batteries at a wide range of capacities and price points. High performance, low maintenance, long life, easy installation, durability and affordability are some of the key features of Mobatree’s products. In the present era of digitization and connectivity, people are spending more time on smartphones for entertainment and to stay connected. People want to uses devices loaded with more games and a variety of apps. This has resulted in people facing battery draining issues everywhere. Keeping these factors in mind, Mobatree provides world-class mobile batteries to meet the increasing demand for power on the go. In other words, Mobatree is positioned as a brand that offers premium quality batteries at affordable prices.
What new segments, beyond batteries, are you foraying into? What new products you plan to launch?
Moving beyond batteries, now we want to add more products such as chargers, smartwatches, earbuds, etc to our portfolio to make best-in-class accessories accessible and affordable for those looking for variety and quality. During the last few years, the demand for mobile phone chargers has increased enormously. We continually upgrade out technology to bring advanced technology to the users that ensures gadgets last longer, no matter where the users are. Next, there has been a phenomenal rise in demand for smart wearables such as smartwatches and smart bands after the outbreak and the prolonged impact of the Covid pandemic which triggered health-consciousness among the Indian population. The current trend is more and more people want feature-rich, high-quality smartwatches at affordable prices. Keeping the market trends and the needs of the consumers in mind, we at Mobatree are planning to launch unique feature-loaded smartwatches with highly innovative technology at affordable price points.
What is your take on Make in India? What are your future plans?
Mobatree has an advanced manufacturing infrastructure and R&D lab that can design, test, develop and deliver products with cutting-edge technology to the India customers. We plan to domestically manufacture more products in the future in line with our PM’s Make in India program. Mobatree believes manufacturing the products is key to the success of the company and the country. We will continue to give the latest, premium products to the partners and customers at affordable prices. We want to add more products, including smartwatches to our portfolio and strive to make Mobatree one of the top brands in the mobile accessory segment in the Indian market.
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