Nakoda Mobitech . as the premier OEM manufacturer of mobile phone batteries, boasting a workforce of 150 employees and a remarkable daily production capacity of 80,000 batteries.. In an exclusive interview with Mobility Magazine, Mr. Jasmeet Singh, CEO of Nakoda Mobitech, offered insights into the brand’s quality and services. He delved into Nakoda’s market position and the increasing demand for batteries for refurbished mobile phones. Singh emphasized the brand’s commitment to quality and its role as a leading provider in the industry. The discussion highlighted Nakoda’s strategic approach to meet evolving market needs while maintaining high standards.
Products
Mr. Jasmeet : Currently, Nakoda serves as the battery provider for 27 prominent OEM brands, including Nokia, Samsung, Itel, Infinix, Tecno, Mi, Xiaomi, Poco, Oppo, Vivo, Honor, Karbonn, Lava, Micromax, Tenor, Asus, Realme, and iQOO. Nakoda, prioritize quality above all. The batteries undergo rigorous testing and adhere to industry standards, ensuring they meet the highest performance benchmarks. Nakoda is proud to announce that the batteries are approved in numerous customer care offline markets, holding BIS approval, ISO certification, and RoHS compliance.
Can you provide some insights into the size of the used mobile market in India?
Mr. Jasmeet : In today’s world, mobile phones have become a necessity for everyone, transcending their status as luxury items. India, in particular, boasts the largest market for second-hand mobile phone batteries. At Nakoda Mobitech, we recognize this demand and ensure that all refurbished mobile phones are equipped with high-quality batteries, offering excellent performance. Our market presence is substantial, and we aim to provide a wide range of options so that consumers can refurbish their devices with new batteries rather than discarding them.
Strategic Approach
Consumers are choosing to upgrade to more capable, branded smartphones whether used or refurbished. These devices offer better specifications, extended battery life, improved camera capabilities, and powerful chipsets compared to lower-priced new 4G smartphones. This shift in consumer preference reflects a significant change in the smartphone market landscape.
Could you shed some light on the latest technologies in the battery segment?
Mr. Jasmeet : One of the key components in batteries is Cobalt. By optimizing the percentage of Cobalt utilized in batteries, we can significantly enhance their lifespan. At Nakoda Mobitech, we specialize in Cobalt-based battery technology, utilizing pure Cobalt particles to ensure durability and longevity. When customers opt for OEM services from us, they can expect their mobile batteries to last for over a year and a half, guaranteed.
What is your market share in the industry?
Mr. Jasmeet : Our expertise lies in Polymer batteries, where we maintain the largest inventory and offer a diverse range of models in India. We are proud to be the chosen OEM provider for some of the biggest brands in the country. You’ll find that all refurbished batteries available on platforms like Flipkart and Cashify undergo rigorous quality checks conducted by us. Our focus on quality assurance and extensive inventory sets us apart in the market.
What message would you like to convey to your audience?
Mr. Jasmeet : My message is simple yet crucial. It’s essential to prioritize cell quality when providing batteries to customers. By ensuring top-notch quality, we instill trust and confidence in our products. Additionally, customer service plays a pivotal role. It’s imperative to offer prompt and reliable service to customers, addressing their needs effectively. Lastly, providing a diverse range of models ensures that customers have options for repurchase or replacement, enhancing overall satisfaction. By focusing on both service and quality, brands can significantly improve their positioning in the market.
Covered By: Mobility India / Nakoda Mobitech
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