Netflix Introduces New Cellular Data Controls Globally

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As they launched Netflix around the world, have seen big differences in how much people are streaming on smartphones and what kinds of mobile data plans they have. Now they are offering a new tool to help you better control how much data you use when streaming on cellular networks.

The default setting will enable you to stream about 3 hours of TV shows and movies per gigabyte of data. In terms of bitrates, that currently amounts to about 600 Kilobits per second. Our testing found that, on cellular networks, this setting balances good video quality with lower data usage to help avoid exceeding data caps and incurring overage fees. If you have a mobile data plan with a higher data cap, you can adjust this setting to stream at higher bitrates. Our goal is to give you more control and greater choice in managing your data usage whether you’re on an unlimited mobile plan or one that’s more restrictive.

To set your cellular data usage, make sure you have updated your Netflix app on iOS or Android to the most recent version, select “App Settings” from the menu, and pick “Cellular Data Usage.” There you can switch off the automatic default and select a higher or lower data usage setting that works with your mobile data plan, including an unlimited option. For more information about how your new cellular setting will interact with account settings, check out this article in our Help Center.