Noise, the Indian connected lifestyle brand, has been ranked as India’s No.1 Wearable Watch Brand according to International Data Corporation’s (IDC) Worldwide Quarterly Wearable Device Tracker, 1Q21 release. According to IDC, the latest report highlights Noise’s strong dominance as the leader in India’s wearable watch category with a significant market share of 26.7% basis unit shipment.
Founded by Gaurav Khatri and Amit Khatri in 2018, Noise has already made its mark in the Indian market as one of the fastest-growing tech lifestyle companies. In the last one year, Noise has consistently acquired the lion’s share in the watch segment with over 24% of share in every quarter based on unit shipment. The brand has registered a tremendous growth trajectory with the total shipment of 367549 units of smartwatches in 1Q21.
Talking about the latest achievement, Mr Amit Khatri, Co-founder at Noise, said “We are extremely delighted to be recognized and sustain our position as India’s No.1 Watch Brand with 26.7% market share in the segment. We have been consistently working to meet the new-age requirements of the Noisemakers with technology and innovations especially custom-made for Indian users. This synergy between us and the Noisemakers sets us apart and has helped a homegrown brand to be the no.1 brand in India. We are continuously working on expanding our presence and portfolio to offer best-in-class features to the users.”
Among the best-selling smartwatches, Noise ColorFit Pro3 and ColorFit Pro 2 are the most shipped products. Apart from this, the growth is also followed by a range of other intriguing smartwatches including ColorFit Nav, NoiseFit Endure, NoiseFit Evolve, NoiseFit Fusion, and the recently-introduced NoiseFit Active. The brand has aggressive plans to amplify the business across the nation with its new and exciting lineup of upgraded products.