HMD Global, the home of Nokia phones, today announced that the Nokia 1 is available for sale nationally at all leading mobile phone outlets across the country at a best buy price of Rs. 5,499. A breakthrough in accessible technology, the Nokia 1 will deliver smartphone essentials, refreshingly familiar design and the reassuring quality of a Nokia phone to fans around the world. Running the latest Android Oreo (Go edition), a version of Android for devices with 1GB RAM or less[i], the Nokia 1 delivers extraordinary value with an exceptional experience encompassing all the features expected from a quality smartphone.
The Nokia 1 is a champion when it comes to providing greater access to technology. It comes with the reassuring quality and design standards expected from Nokia Mobiles and keeps the user seamlessly connected with all necessary smartphone essentials and apps. With a quad-core processor, front and rear cameras, 4G connectivity and dual SIM and microSD slot, the Nokia 1 elevates everything users would love about an entry level smartphone. Combining a removable 2150 mAh battery and power-efficient IPS display, its hardware works with the optimised apps so users can make the most out of each charge.
The Nokia 1 also brings a refreshingly familiar Nokia phone design featuring the iconic ‘Nokia smile’ in a fresh new package. Available globally in warm Red and dark Blue, users can give your Nokia 1 a makeover with Xpress-on covers that come in a range of vibrant colours. Designed with the same attention to detail as the phone’s original cover, simply click on-and-off in seconds to express your personal style with these interchangeable covers. Brightly coloured, the tough two-tone polycarbonate cover is ready to take on every day knocks and bumps with its durable design.
Announcing the India launch, Ajey Mehta, Vice President India, HMD Global, HMD Global, said, “There are more than 1.3 billion feature phone users around the world, many from markets in Asia and Africa. As the value market leader in feature phones, we understand the barriers and challenges people face when it comes to stepping up to a smartphone which is where the Nokia 1 fits in perfectly. Not only is this our most affordable smartphone ever, it also combines the reassuring quality and design of a Nokia smartphone with the latest Android Oreo (Go edition) to deliver exceptional value and realize our dream of creating a complete smartphone experience that is accessible to everyone.”
Tailored to devices with 1GB RAM or less, Android Oreo (Go edition) comes with a new range of apps from Google designed to run faster while consuming less data. Optimised to be smooth and fast, these include Google Go – a web search app, Google Maps Go, YouTube Go and Google Assistant for Android (Go edition), to quickly send messages, make calls, set alarms and do more, simply by using your voice.
With fewer pre-installed and much lighter apps on Android Oreo (Go edition), you get 2x more available storage out of the box compared with Android Nougat. All Nokia smartphones come with no bloatware, skins, UI changes or unnecessary apps pre-loaded onto your phone, giving you a pure Android experience. Android Oreo™ (Go edition) offers a smooth and responsive experience, while making sure your device gets the latest security updates and features, including Google Play Protect, which continuously works to keep your device, data and apps safe.