OnePlus continues its growth in global market, outperforming in Asia Pacific and India with 43.8% and 104.6% YoY growth in the first three quarters of 2022 respectively.1 OnePlus also ranks No.1 in affordable premium 5G smartphone market and overall affordable premium smartphone segment in India in Q3 2022.2
“2022 is a meaningful year for OnePlus. Without the support of our global users, many of our great achievements would not have been possible,” says Kinder Liu, President of OnePlus. “We live by the motto ‘Never Settle’ and are committed to delivering the best products and experiences to customers. Valuable feedback, insights, and ideas from our users motivate us to keep exploring and challenging ourselves.”
Community is the driving force behind OnePlus. The user-oriented brand boasts one of the most active communities in the industry, and constantly incorporates user feedback into its products. To better engage with its users and harness collective creativity, OnePlus launched a co-creation program, Power of Community, in May 2021, empowering users to share their innovation over the entire creative process, from idea to fruition. Since its introduction, Power of Community has conceived several high-quality product concepts through its close-knitted community.
To take co-creation to the next, ambitious level, OnePlus unveils OnePlus Featuring platform. Co-creation as one of the fundamental cultures of OnePlus, will be continuing embraced and evolved by introducing 3rd party which shares the same vision with OnePlus. The co-created market-ready product will be introduced in new ‘OnePlus Featuring’ platform.
From earlier this year, OnePlus held several rounds of voting among its users to decide which new product to produce next. The verdict dictates that OnePlus will soon release its very first mechanical and customizable keyboard. To bring a better experience, this new keyboard will be created in collaboration with established mechanical keyboard manufacturer Keychron. It is the first time that OnePlus introduces an industry partner to join its community co-creation process, and the product will be available globally.
Covered By: Mobility India / OnePlus
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