OUD Mobiles, one of the leading mobile accessory brands in India, offers a wide range of products, ranging from earbuds, earphones to smart wearables. Mr. Arvind Rathore, Director, OUD Mobiles discusses how OUD is equipped to add value to the mobile industry during an interview with Mobility Magazine.
Mr. Arvind Rathore shares, “The latest trends for 2023 are, the prices of the noise cancellation headphones, neckbands, TWS are expected to drop and the smartwatches with superior and more features will become less expensive. Manufacturing technologies, such as Robotic Process Automation (RPA) will see a drastic improvement and adoption. The foreseen new technological innovations include neckbands with extra hours of playtime, noise cancellation & TWS voice answering.”
OUD has over the past few years offered well-designed, innovative, and distinctively fashionable lifestyle-oriented products at attractive price points targeted at a young and widely addressable audience within India. Mr. Arvind Rathore is a visionary leader who brings out innovative devices driven by his long experience and insights. OUD’s R&D facility was established with the goal of accelerating innovation and building in-house capabilities to the full-cycle product engineering of hearable products. The labs are manned by engineers from multiple disciplines such as software, hardware, electronics, power and acoustic engineering. OUD believes in Made-in-India principle and manufactures and assembles all of their products in India.
Mr. Rathore adds, “Among other things, OUD aims to develop mobile products and solutions with cutting-edge technologies. Before we launch a product in the market, we make sure that the product is useful to the consumers; the products are designed keeping in mind the needs and tastes of the consumers.”
Quality Products and Unique Designs
OUD is a leading provider of car accessories with high-fidelity along and supreme comfort. The company develops and delivers solutions that embrace innovation, superior value, and a highly satisfying customer experience. The brand offers a perfect blend of innovative technologies, unique designs, and compelling prices. The brand is committed to bring out products that boast reliable components and sleek exteriors.
OUD Mobile is proud to be associated with Mr. Sonu Sood, the famous Bollywood actor, film producer, model, humanitarian, and philanthropist who works in Hindi, Telugu, Tamil, and Kannada films, as its brand ambassador. The actor will be appearing in a multi-platform advertising campaign in the region for the group, which is to be unveiled soon.
Strategy
The harmonious blend of innovative thinking and resourceful experience resulted in the creation of brand E, which made waves with its exclusive products and marketing strategies. The brand was conceptualised in an era of digitization to become one of the leading mobile disruptors with innovation, customer satisfaction, and services at the core of all that it stands for to meet the demands of an evolving economy with a digital interface.
OUD Aims to Establish a Strong Base for itself in India
The brand believes that sensitivity towards local culture and integration with the Indian social environment is key to success.
Talking about their future plans, Mr. Rathore says, “We are committed to continuous improvement in delivering new value to the customers and capture a bigger share in the Indian mobile accessory market. Our goal has always been to stay on course with our long-term strategy while catering to the short-term needs.”
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