Promate Technologies is the worldwide leader in electronic & computing DMS (Design & Manufacturing Services). During an interaction with Mobility Magazine, Mr. Gopal Jeyaraj, Country Head, Promate India and SAARC, provides insights into the current market landscape focusing on Promate’s leadership position in various product portfolios and highlights the pivotal role of the channel network that has been instrumental in Promate’s success.
Innovation is the heart of Promate. Explain
Promate’s commitment to innovation sets us apart. The products are designed by a talented team of industrial designers and engineers, who also meticulously manage the technology to ensure the highest quality, making Promate products distinct in both design and quality. We operate on a “first-to-market” philosophy, which emphasizes procedural efficiency so we can bring our innovative products to consumers ahead of our competitors. The combination of all these factors has made us the brand of choice among consumers who recognize quality design, engineering, and value.
What are the trends in the power bank segment?
The power bank market is a rapidly growing industry driven by the increasing reliance on portable electronic devices. With rising smartphone usage, the demand for external power sources has surged. Key players offer diverse capacities, fast charging technologies, and compact designs. Market trends include the integration of advanced features like wireless charging and USB-C compatibility. The market is competitive, with continual innovation shaping its landscape.
How is Promate XWatch- R19 doing in the market?
Promate XWatch- R19 is indeed doing quite well as it is designed for the adventurers & fitness enthusiasts, the smartwatch boasts a rugged design and advanced features for health and wellness monitoring. The XWatch-R19 boasts a sporty yet robust design. The smartwatch is built to withstand shocks and rough handling, offering a shockproof design that ensures durability even in challenging environments. Encased in metallic chassis and rated IP67 for water and dust resistance, XWatch-R19 smartwatch features a 1.53-inch Ultra Large display with 360×360 resolution with peak brightness, delivering crystal-clear visuals and intuitive usability. Its two functional crown buttons on the right side enhance accessibility and control.
How does Promate help in online & offline sales?
Promate basically focuses on online sales as well as creating new digital spaces for distributors to engage with potential customers, generate leads, and convert them more easily into sales. Promate offers a host of support for distributors from pre-implementation right through to promotional campaigns.
In addition, we plan to create customized targets for each of our digital partners, which we believe will improve the quality of the metrics we receive.
What are the strategies that you adopt to position your brand?
Promate Technologies has positioned itself as the worldwide leader in electronic and computing DMS (Design and Manufacturing Service) with extensive experience in product development and vertically integrated capabilities. Promate boasts a diversified product line, including mobility accessories, IT peripherals, photography enhancements, digital gadgets, consumer electronics, and more.
A company known to operate on a “first to market” philosophy, with over 1000 innovative products, the largest for a peripheral brand, boasts a dominant presence in over 150 countries worldwide. Established in 2001 in Taipei, Taiwan, the brand has developed a well-diversified product portfolio with unique designs and flexible manufacturing capabilities.
With extensive experience in product development and vertically integrated capabilities, Promate boasts a diversified product line that includes mobility accessories, IT peripherals, photography enhancements, digital gadgets, consumer electronics, and more.
Discuss how you help the channel partners?
Our success is deeply rooted in our strong channel network, which has been pivotal to our achievements over the years in India. We continue to prioritize and strengthen this channel partnership, collaborating closely to best serve the interests of our customers across various segments, including consumer, enterprise, government, and commercial markets. Our focus is not only on current successes but also on continually evolving to anticipate and address future needs and challenges.
We have further tailored our approach with specific initiatives to digitize, automate, and enhance data-driven decision-making in collaboration with our channel partners.
Discuss the roadmap ahead.
Our success is intertwined with that of our partners in the market and the satisfaction of our customers. It all begins with a deep understanding of customer needs, cultivated through close collaboration with our channel partners. Going ahead, we not only work with them to drive current initiatives but also encourage them to embrace digitalization and modernization to prepare for the future. We have brought this innovation to customers in India, emphasizing the country’s significance in our global strategy. Moving forward, we expect further advancements in technology, with new products designed to streamline user experiences even further. Our aim is to make technology more intuitive and accessible for all customers, and you’ll witness ongoing developments aimed at achieving this goal.
Covered By: Mobility India / Promate Technologies
If you have an interesting Article / Report/case study to share, please get in touch with us at editors@roymediative.com roy@roymediative.com, 9811346846/9625243429.