iCruze is a leading mobile accessories brand that provides a wide range. During an interaction with Mobility Magazine, Mr. Syed Uzair Hassan & Mr. Rajnish Gupta, Co-Founder & Director of iCruze, talks about the various strategies developed to sustain its positioning.
How do you see the opportunities in mobile accessory in India?
The mobile accessory market is quite huge and has a lot of potential. There are various features which are introduced with the advancement of technology such as AI and IoT as they make way for hyper connectivity and intelligence in the electronic devices. This promotes the use of wireless mobile accessories such as smart wearable, smart speakers, wireless headsets & earphones and others.
How do you position your brand, and which is the segment that you are focussing on?
iCruze is a vibrant and trendy consumer electronics and lifestyle brand that offers an extensive range of cutting-edge products to enhance and simplify people’s lives. The brand prides itself on delivering high-quality, reliable, and affordable gadgets and accessories that are designed to keep up with the fast-paced and dynamic lifestyle of the modern consumer.
The of Lifestyle accessories products like Smartwatches, Party Speakers, Soundbars, TWS Airbuds, Power banks and other Smart accessories
Innovation is key. Explain with respect to iCruze.
iCruze focuses on providing innovative technological products to all consumers keeping in mind the needs of the consumers. The brand has launched different products with the latest technology and features and also in 2023 many more products are in pipeline to serve the market.
What is the take on Make in India? Explain
Make in India has a huge opportunity, and we foresee quite a rapid growth. There is a lot of potential in the market and India can soon be the export hub to the world. As a brand currently our 70% products are proudly made in India and in future we are going to be 100% made in India Brand
How do you see the future of the brand in the next 3 years?
iCruze is one of the few brands that offers a premium wide range of products such as PD chargers, PD Cables, Wireless Charging HUB with Night lamp/Neckbands, ANC/ENC Earbuds, Smart wearables, Smart accessories, laptop bags and home audio all under-one-roof at affordable prices. In Coming years iCruze is going to be one of the Customers favourite and Market leader brand in Lifestyle Electronics Industry.
Quality, innovation, and reliability are success mantra of iCruze. The brand is strongly present in the offline channels including retail formats (LFR) and also on the online platforms such as Flipkart, Amazon, Cred, Paytm, PhonePe and on their Own website majorly to become D to C brand.
Mr. Syed Uzair Hassan comments, “iCruze future plans is to strengthen its position by concentrating on consumer centric approach and in the near future also we plan to bring out many more Smart and affordable accessories for every age group.”
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