realme Fastest Smartphone Brand to Reach 50 Mil Unit Sales: Counterpoint Research


The world’s fastest-growing smartphone brand, realme has just been named by Counterpoint’s Q3 2020 smartphone shipment report to be the fastest-growing brand to reach the 50 million smartphone sales milestone. Channeling the energy of youths and young professionals, who form the bulk of its fans and customers, realme leapfrogged global competitors to this achievement in merely nine quarters from Q3 2018 to Q1 2020. In addition to this milestone, realme also recorded a history high level of quarterly shipments as 14.8 million and is the world’s fastest-growing brand in Q3 as it grew 132% QoQ for the quarter, gaining momentum and surpassing analysts’ expectations.

realme, whose slogan is ‘Dare to Leap’, adopts a strategy of selling leapfrog performance and trendy design-driven quality products that resonate with its young crowd at an affordable and attractive price point. realme’s trendsetting image and product reputation has contributed to building customer trust and brand awareness.“With its efforts to bring the affordable yet premium-like products to consumers, as well as its ability to offer smooth digital shopping and after-sales services in different countries, realme has emerged as the most resilient brand during and after the pandemic crisis”, Research Analyst Abhilash Kumar commented on realme’s performance.

Commenting on this key achievement, Mr. Madhav Sheth, Vice President, realme and Chief Executive Officer, realme India and Europe said, “realme has always worked to bring the best tech-lifestyle experience to our consumers and being the fastest growing brand to reach the 50 million smartphone sales is a testimony in itself, which showcases our commitment and hard work. This achievement highlights the fact that our smartphones are widely appreciated and adopted by the customers, and the new launches are also very well received.  It is indeed another major milestone in our journey towards becoming a leading tech-lifestyle company. Currently we have 30mn users in India”

Though young, realme has won five top international design awards and collaborated with world-class notable designers on its products through the realme Design Studio. realme has also delivered on technological innovation, being one of the first companies to utilize the Qualcomm Snapdragon 865G processor and introducing the 64MP camera on a phone. More importantly, these innovations have enabled realme to introduce 5G-enabled smartphones to youths and young consumers, increasing its popularity and reputation in numerous markets internationally.